Perhaps this is exactly what people mean when they talk about a “perfect match.” I’m referring to the collaboration between and . Ever since its launch in 2023, it has garnered attention with every new release.
The products released this time are shoes and apparel.
The lineup includes two pairs of shoes: the "Cloud Solo Hiker" and the "Cloud Tilt Cosmic."
The former is inspired by hiking boots. This shoe combines ON’s signature “Cloud Heel” with a lugged outsole and marbled rubber, and features custom hooks and buckles inspired by hiking boots that adorn the upper.
The men's line is available in three colors: sand, dark khaki, and black.
The latter is an updated version of 〈On〉’s signature model, “CloudTilt,” featuring a more refined silhouette. It combines an engineered mesh upper adorned with the 〈Loewe〉 anagram stitching with the “CloudTec Phase™️” outsole.
This newly adopted, thick outsole is said to provide excellent cushioning thanks to its unique arch structure.
The men's models are available in colors such as Dark Sand, Bright Orange, and Black.
Meanwhile, the apparel collection reinterprets Loewe’s signature silhouettes with a sporty and functional twist. The lineup includes a variety of items, such as a packable poncho, pleated cargo pants, and a jacket made from micro-ripstop fabric. Some of these pieces feature prints of Swiss Alpine landscapes.
These items will go on sale on Thursday, October 15. They will be available at select LOEWE and ON stores, as well as online.

