Director Tadayuki Kato’s brand, , has chosen the artist PUFFY—who will celebrate the 30th anniversary of their debut in 2026—as their collaboration partner.
This marks their second collaboration since their guest appearance at the “Karaoke Snack SSZ” event in Spring/Summer 2021. For this project, the two members of PUFFY have reimagined the American casual style they used to wear in the ’90s, transforming it into a collection through the lens of .
T-shirt 9,900 yen
Denim ¥35,200
Shoes ¥26,180
Cap ¥7,150
Bandana ¥2,750 each
The lineup includes T-shirts, sweatshirts, and denim, as well as sneakers from NORTHWAVE—a brand that took the 1990s by storm. Accessories such as bandanas and caps have also been specially designed for this collection.
Pre-sales for this collection will begin at “BEAMS MEN Shibuya” on Friday, October 23, at 6:00 p.m. On the day of the release, PUFFY will hold an autograph session for the first 40 customers who purchase the limited-edition sneakers.
SSZ × PUFFY
Early Access Release Date: Friday, October 23, starting at 6:00 p.m.
Exclusive Pre-Release Store: BEAMS MEN Shibuya
Phone: 03-3780-5500
Release date: October 24 (Saturday)
Available at: BEAMS Harajuku, BEAMS Japan (Shinjuku), BEAMS Life Yokohama, BEAMS Nagoya, BEAMS Street Umeda, BEAMS Kobe, BEAMS Hiroshima, BEAMS Fukuoka
*The “SSZ × PUFFY NORTHWAVE” shoes will also be available at label stores nationwide (excluding some locations).
PUFFY Store Visit Event
Date and Time: Friday, October 23, 7:00 p.m.
Capacity: First 40 people
Location: BEAMS MEN SHIBUYA
*The in-store event will end once the first 40 customers who purchase the eligible sneakers have received their autographs.
[【 Event Terms of Participation and Important Notes]
Items Eligible for Autographs: Autographs will be provided only on the shoe boxes of the “SSZ × PUFFY NORTHWAVE” shoes you have purchased.
(We cannot accept requests to sign other items or personal belongings.)
*Note: Event details are subject to change or cancellation without prior notice.
