NEWS

Translated By DeepL

We’ve entered an era where we change our headphones to match our mood. Beats’ new over-ear headphones, the “Beats 360,” offer no compromises in either functionality or style.

Headphones are not only a tool for listening to music but also a fashion accessory. Have you checked out the “Beats 360,” the flagship model from Beats?

The standout feature is the ability to swap out the ear cushions and headband cushion. Two types are available: “Performance Knit,” made from a highly breathable knit fabric, and “UltraPlush,” which features soft leather. By changing the colors and materials, you can customize the headphones to your liking.

The body comes in four colors: Black, Cloud, Pink, and Sky. The separately sold cushion kit also includes colors such as Navy and Bolt. Even though it’s a gadget, it’s refreshing that you can express your individuality through colors and materials, just as you would when choosing clothes or sneakers.

Beats 360 Over-Ear Headphones: 1 each, TP9T59,800

Beats 360 Cushion Kit (1 of each) TP9T8,900

Typically, with products like these, when a collection features a pop and kitschy color scheme, you might expect the functionality to be somewhat basic—but that’s not the case.

True to its flagship status, the headphones deliver exceptional audio performance, with custom-designed drivers that reproduce everything from powerful bass to subtle details, while the active noise cancellation offers up to 1.75 times the overall performance of previous models.

It also supports spatial audio and ambient sound mode, allowing you to immerse yourself in music while adapting to your surroundings.

It is said that, these days, more and more people are using headphones instead of earbuds when engaging in active pursuits such as going to the gym or running.

"Isn't one of the reasons for this the growing number of people seeking a more immersive experience?" That was the view expressed at the launch event for this model. I found it very convincing.

Here is an example of a customized cushion kit.

The “Beats 360” goes beyond sound quality and features to explore the joy of wearing them as a fashion accessory. Instead of always using the same headphones, why not change them up a bit to match your outfit or mood for the day? It seems to suggest a whole new way of enjoying them.

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