NEWS

Translated By DeepL

A G-SHOCK inspired by Union’s heritage has been released. This special model commemorates the 35th anniversary of the LA store.

This "G-SHOCK" features a striking design reminiscent of the cover of that iconic album. It is a special model commemorating the 35th anniversary of the "UNION" store in Los Angeles.


The watch is based on the iconic octagonal case that carries on the legacy of the original “DW-5000C.” The design draws inspiration from the Pan-African flag, incorporating its colors not only into the case but also into the LCD display.

The campaign features YUNG KAYO, a rapper who has also gained attention as a fashion icon.

The belt loops also feature a trio of red, black, and green rings, and when the backlight is turned on, the "Union" signature frontman logo appears.

It goes on sale Saturday, November 7. This is a special, one-time-only model that captures the identity and roots of “Union.”

INFORMATION

UNION × G-SHOCK

On sale: Saturday, November 7
Stores handled:
UNION TOKYO
UNION OSAKA
UNION TOKYO Official Online Store
DOVER STREET MARKET GINZA

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