It can be quite difficult to make self-care a habit amid our busy daily lives. The apparel brand “dake” has debuted, offering a new approach to this everyday challenge.
The company behind this is “Well Body,” which operates “Offi-Stretch®,” an on-site treatment service provided by physical therapists and occupational therapists. The brand was born from the company’s experience working with office workers over a cumulative total of 20,000 sessions and more than 10,000 hours.
The concept we promote is, “Just by wearing it, you’re doing your body good.” It’s an approach that doesn’t involve carving out new time for stretching or exercise, but rather transforming your everyday life and the clothes you wear into an environment that’s comfortable for your body.
All items in the collection feature “Smile Cotton®,” a Japanese-made fabric so soft it’s even used for baby undershirts. Furthermore, the garments are treated with “IFMC,” a mineral crystal developed by Teikoku Pharmaceutical Co., Ltd., which is expected to help dilate blood vessels and promote blood circulation. From the selection of materials to the focus on comfort, our goal is to offer clothing that can be effortlessly incorporated into everyday life.
What makes “Dake” so interesting is that it goes beyond mere functionality. As you can see from the visuals—with curved seams inspired by the body’s contours and exquisite color schemes—the brand pays meticulous attention to design. Supervised by creators with a unique fashion culture as their backdrop, the brand aims to strike a balance between a comfortable fit that doesn’t strain the body and sophisticated design.
The lineup consists of a total of eight styles, including a sweatshirt series made with brushed fabric and stretch T-shirts. Colors are primarily black, peacock green, navy, and lilac, with prices ranging from ¥8,800 to ¥18,700.
Taking care of your body starts with choosing your everyday clothes. This way of thinking might just bring a slightly different perspective to your daily life. For more details, visit our official online store.
