In the running scene in recent years, Puma has made remarkable strides. In the Ekiden relay races—a New Year’s tradition—the number of runners wearing Puma gear has steadily increased over the past few years. In 2026, 31 athletes raced along the Hakone course wearing Puma racing shoes.
In preparation for the upcoming marathon season, Puma has announced the “Ekiden Pack,” a collection of five racing shoes, each with its own unique style.
Fast-R Nitro™ Elite 3 EKIDEN ￥39.600
Diviate Nitro™ Elite 4 EKIDEN ￥30,800
Fast Forward Nitro™ Elite 2 EKIDEN ￥30,800
Based on the concept “【: All About Speed,” the following models were selected: “Fast R Nitro Elite 3,” “Diviate Nitro Elite 4,” “Fast Forward Nitro Elite 2,” “Diviate Pure Nitro,” and “Velocity Nitro 5.”
From daily jogs to tempo runs, from 1-mile to 5-kilometer races, and even racing shoes designed for elite runners, we offer a lineup of shoes suitable for every level.
Diviate Pure Nitro™ EKIDEN ￥20,900
Velocity Nitro™ 5 EKIDEN ￥17,600
What’s more, each one features graphics inspired by “zuiun” (auspicious clouds)—a motif that has long been regarded in Japan as a symbol of good luck and good omens. The result is a conceptual design that inspires even more motivation than previous models.
A captivating collection that powerfully yet beautifully captures Japan’s ekiden culture through Puma’s unique perspective. Why not check it out as the upcoming marathon season approaches?
