NEWS

Translated By DeepL

TOMMYNOW, an interactive runway event. The next city is Milan!

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As reported in this article,TOMMY HILFIGERTOMMYNOW is a forward-thinking runway event created by TOMMY Hilfiger, Inc. Based on the "See Now, Buy Now" system, which literally allows customers to immediately buy items seen in the collection, TOMMYNOW will be held at TOMMY HILFIGER stores, online, through social media, live streams, image recognition apps, A.I., and TMY.GRL and TMY.BOY. GRL and TMY.BOY, the A.I.-equipped conversational robots, to provide consumers around the world with a time-lag-free shopping experience.

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In addition to the runway, "TOMMYNOW" was an unprecedented attempt to create an amusement park-like theme park type space around the venue, where visitors could enjoy drinks and food. . If you look at the image below, you can see that not only a regular runway, but also a theme park has emerged. Anyway, the sales and response to the event so far held in New York, Los Angeles, and London have been a great success.

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And the fourth location chosen for "TOMMYNOW" is Milan , Italy's largest city. . The event will be held during Milan Fashion Week next February. The fashion show will feature a joint men's and women's runway, as well as the presentation of the "TommyXGigi" capsule collection by global brand ambassador Gigi Hadid, who will be celebrating her fourth season.

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In addition to the excitement on the runway, "Tommy Hilfiger" is trying to provide new entertainment for fashion lovers. It may not be long before the event is held in Japan!

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Text_Rei Kawahara


PVH Japan
Phone: 0120-266-416
japan.tommy.com/

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