Based on the idea that "design is the wisdom of creating tools to make life more comfortable," a concept that runs through German product design, the brand continues to create universal clothing that can be worn as it is in the home or when stepping out into the city.ATELIER BÉTON〉.
Atelier Beton has been making short movies every season without fail, and the short movie for this season's 18AW links minimalist product products with the image of the items, expressing a new form of basics to add color to daily life.
The movie discusses the brand's beliefs in a tranquil location, and the relationship between clothes and people that Atelier Beton aims to create is portrayed in an easy-to-understand manner.
Along with the movie, the latest looks for the Fall/Winter 2018 season are also available.
Clothes do not interfere with daily life, but fit in with it as we spend time together. The relaxed atmosphere that is appropriate for the coming fall and winter season can be said to be the stable work of "Atelier Beton.
If you are fed up with the recent fashion scene, which is metabolizing too quickly, , please try your sleeves on.
Text_Rei Kawahara
ATELIER BÉTON
atelier-beton.com
www.instagram.com/atelier_beton/
STUDIO FABWORK
Phone: 03-6438-9575