NEWS

Translated By DeepL

Street artist masters SHOK-1 and Bally launch a capsule collection. Curated by that Swizz Beatz!

A Swiss brand famous for its bags and shoes made of the highest quality leather.Bally. has teamed up with British street artist SHOK-1 for a capsule collection. The collaboration was brought to fruition by Swizz Beatz, a Grammy Award-winning music producer and entrepreneur who is also active internationally!

In the 80's, wearing items from "Bally" was a kind of longing in the hip-hop culture. SHOK-1, which has led the street art culture with its technique of using X-rays of icons popular at the time to create works of art, was a natural choice for a collaboration partner.

SHOK-1, a scientist with a degree in applied chemistry, has incorporated three key icons from his past work into the collection: x-rayed hand signs, insects, and "The Consumer," inspired by 80's video games, into one elegant-looking leather product . The collection has a hook. The collection is close to the mood of today, when there are whispers of a harmony between street fashion and luxury.

In addition to bags and shoes, polo shirts and other clothing are also available.

In conjunction with the launch of the collection, SHOK-1's first solo exhibition in Japan will be held on the second floor of BALLY Ginza today, October 11 (Thu)! In addition, a huge mural that SHOK-1 created exclusively for Tokyo is appearing somewhere in Shibuya. Please visit the solo exhibition and the mural while checking out the gem of a collection.

Text_Rei Kawahara


Bally presents SHOK-1 "STREET X-RAYS" EXHIBITION
Date: October 11 (Thursday) - November 11 (Sunday), 2011
Hours: 11:00 - 21:00
Venue: BALLY Ginza Store 2F, 5-2-1 Ginza, Chuo-ku, Tokyo
Phone: 03-6264-5471
www.bally.jp

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