the other dayThis articleAs announced in "G-SHOCK FAN FESTA SHIBUYA 2018," a campaign event celebrating the 35th anniversary of the birth of "G-SHOCK," has been held since last weekend to rave reviews. Eight young men and women who usually hang out in Shibuya, the area that once supported the brand's boom, took part in this event. Their objective this time is, of course, the "SHIBUYA Tough Quiz Rally," in which they will win gorgeous prizes from stores mainly in the Jinnan area. We will report on what kind of excitement they are experiencing as we follow their activities as soon as possible.
Early Saturday morning, after the first day of the summer, a group of eight good friends gathered at Shibuya station, still sleepy from the day's work. After the usual greetings, we first went over the details of the event. After the usual greetings, each of us went over the details of the event!
Our first destination was TiC TAC, a select store specializing in watches, located in Shibuya Hikarie, a commercial facility not far from Shibuya Station. We headed for our destination, relying on the illustrated map in the leaflet given to us in advance.
As soon as you arrive, you will find the G-SHOCK POP UP space! Answer the quiz on the panel posted here and enter the serial code on the campaign website. If you enter the correct answer (serial code), you will receive a stamp. Will you be able to get it?
Next, the group headed to "On time," a watch store located in Shibuya's Loft. While browsing through the various watch items lined up in the store, they found the booth they were looking for and immediately took a quiz! It is nice to be able to think about a quiz with a friend, even if you don't understand it, while discussing it with them!
After visiting two stores in a smooth flow, we are getting to know each other a little better, so from this point on, we will be working individually. Each of us will take a route of our choice around the Jinnan area.
From here, the film crew was joined by TARO, a DJ and a member of the signboard staff of the popular boutique. The destination was TOWER RECORDS Shibuya, a store he frequents in his private life. G-SHOCK's approach is not limited to clothing stores. The brand's familiarity not only with fashion, but also with music, art, and other cultural elements, can be glimpsed here as well.
Taro cleared the quizzes one after another at a brisk pace. He was able to answer questions related to "G-SHOCK," which has a strong connection with the younger generation of youths. Next, we went to "SHIPS Shibuya" and "nano/universe Tokyo," two select stores that represent the Jinnan area. Here, too, we successfully obtained stamps!
The charm of these stamp-rally style events is that they offer a different way to enjoy shopping than usual. There is still plenty of time to take a break and carefully check the next destination. It might be fun to walk around while thinking about how to make the most efficient tour.
At our next stop, BEAMS MEN SHIBUYA, we bumped into a group of friends from another group! We chatted for a while, reporting on our progress. It seems that everyone is clearing the quiz at a good pace. Finally, there were only a few stores left in the "SHIBUYA Tough Quiz Rally! We promised to meet again at the final rendezvous point, and the second half of the rally began!
In the second half, the first stores we headed to were "Jinnan-zaka JOURNAL STANDARD" and "FREAK'S STORE Shibuya," which had recently been remodeled and given a new look. While enjoying window shopping, we answered an easy quiz here as well, and moved on to the next store!
The next stop was BEAUTY & YOUTH UNITED ARROWS Shibuya Koen-dori store and MORTAR, where he usually goes shopping. Here, he was delighted to find a reissued G-Shock model, which had already been sold out. With our hair pulled back, we headed for our goal, the "hotel koe tokyo," where we could exchange goods.
The hotel koe tokyo, a new landmark in the Jinnan area, was built at the intersection of Koen-dori Avenue, and my friends joined me about the same time as Taro's arrival. It seems that everyone has completed their stamps! From here, it was time for the much-anticipated drawing to win some gorgeous prizes. We were all very excited, even though we were tired from all the walking in the Jinnan area.
With instructions from the staff at the reception desk, we went to the lottery page from the special site. Everyone disclosed the results at the same time, and how the results turned out!
As soon as all the results were disclosed, there was a lot of joy and happiness, but to Taro's surprise, he won the jackpot! He won a BEAMS and HELLY HANSEN collaboration jacket, which has already been the talk of the town this season! Taro was overjoyed to have won the prize. He immediately put on the item he won and took a commemorative photo!
Some of the other members were lucky enough to win the G-SHOCK prize, which was a chance to attend a special music live performance by the popular band ALEXANDROS, who just released their new album "Sleepless in Brooklyn". Those who unfortunately did not win the G-SHOCK prize also received an original G-SHOCK pin badge as a participation prize (limited quantities available)!
G-SHOCK FAN FESTA SHIBUYA 2018 is full of mechanisms to enjoy the streets of Shibuya even more than usual. The "SHIBUYA Tough Quiz Rally" is still underway and will run until the 9th! If you are interested in this event or have free time in your schedule, please invite your good friends to join the fun! You will have a chance to win special G-SHOCK goods and popular items from popular brands! For more details, please visit the "G-SHOCK FAN FESTA SHIBUYA 2018" special site!
Photo_Yuki Aizawa
Text_Yuho Nomura
Edit_Jun Nakada
G-SHOCK FAN FESTA SHIBUYA 2018
https://g-shock.jp/shibuya/
Casio Computer
https://casio.jp/
G-SHOCK
https://g-shock.jp/
