NEWS

Translated By DeepL

The Louis Vuitton ship "The Gem of My Dreams" No.78, captained by Virgil Abloh, sets sail.

LOUIS VUITTONwill celebrate Virgil Abloh's debut season with a pop-up store on January 10. Here are three items from the Spring/Summer 2018 collection inspired by the Hollywood movie "The Wizard of Oz" that will be available for pre-sale.

One is a windbreaker named "Dorothy in the Poppies." The inspiration is, of course, The Wizard of Oz. As the name suggests, it features the main character Dorothy lying in the poppies, with three front pockets.

The wool-cashmere crewneck is also from The Wizard of Oz. The motif is based on the "yellow brick road," an important metaphor in the story. The delicate floral motifs are all hand embroidered.

And last but not least, a hoodie that pays homage to Louis Vuitton. The double-faced wool-cashmere material creates a loose fit that is irresistible. Combined with the noble beige color, it is the epitome of luxury. The nude leather tabs, familiar from leather goods, add a touch of color.

Virgil, who is friends with Kanye West, pioneered the world of luxury street with the launch of Off-White c/o Virgil Abloh™ shortly after. The big newcomer, who succeeded Kim Jones as men's artistic director, has completed a collection that defies the pressure of the position.

That said, why did Virgil choose "The Wizard of Oz" as the theme for his film? Perhaps he compared his own life to the story of Dorothy, who meets her friends and grows up. With that in mind, the lead of the crew on the brick road does not look like Virgil.




POPPIES DOROTHY GRAPHIC WINDBREAKER ¥457,000+TAX




YELLOW BRICK ROAD HAND KNITTED CREWNECK ¥615,000+TAX



LEATHER TAB HOODY ¥331,000+TAX

Photo_Hiroyuki Takashima
Text_Kei Takegawa
Edit_Ryo Muramatsu


Louis Vuitton Men's SS19 Pop-Up Store
Period: Thursday, January 10 - Thursday, January 31
Hours: 11:00-19:00
Address: 6-35-6 Jingumae, Shibuya-ku, Tokyo
*The duration of the event is subject to change depending on product availability.

Louis Vuitton Client Services
Phone: 0120-00-1854
www.louisvuitton.com

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