NEWS

Translated By DeepL

Loewe launches a new line. Inspired by spectacular nature and landscapes. ⁉︎

In his book "The Old Ways," UK-based nature writer Robert Macfarlane includes a passage that reads, "If you live in an urban area, there will be times when you need to let off steam. McFarlane's suggestion for stress relief in modern urban living is to turn off the TV, computer, and smartphone and go to the great outdoors.

Inspired by these words, LOEWE is launching a new line, Eye/LOEWE/Nature. The collection is characterized by the use of recycled materials and vivid colors. Please take a look at the full picture first.

This collection consists of casual items such as blousons, knitwear, and shorts made partly from recycled cotton. While maintaining the traditional elements that Loewe is known for, the items with vivid colors that can be used as an accent in coordination are eye-catching.

In addition, the bags are manufactured at a highly skilled Japanese factory. The lineup includes various types of backpacks, totes, and messenger bags.

#LOEWE launches Eye/LOEWE/Nature a new menswear line inspired by the great outdoors.

The ad campaign features British actor Josh O'Connor. The "i/Loewe/Nature" items are shown in the majestic natural setting of Cape Creus, Spain.

The "Eye/Loewe/Nature" logo was designed by the French design unitM/M(paris)is in charge of the project. In addition, 15 euros from the sale of each item will be donated to fight plastic pollution.

This collection will be on sale at Isetan Shinjuku Men's Building and Hankyu Men's Osaka from January 9 (Wed), and at Loewe boutiques nationwide from January 10 (Thu), so be sure not to miss out.

Text_Ryotaro Miyazaki


Loewe Japan Customer Service
Phone: 03-6215-6116
loewe.com

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