It is now attracting particular attention in the men's fashion scene.LOUIS VUITTONThe reason for this has been discussed in many media outlets. The reason for this has been mentioned in many media, but it is still Virgil Abloh. The young people who love street fashion have once again turned their attention to this maison.
On January 10, a pop-up store opened in Harajuku, Tokyo, to celebrate Virgil's debut collection. The location is a new commercial facility directly connected to Meiji-jingumae station. The glass facade is covered with monograms arranged in rainbow colors, which catches the eye even from a distance.
Located directly in front of the two-floor store is a huge model of a human figure that seems to break through the ceiling! This rainbow man seems to have jumped out of the world Virgil creates and is named "Omari". The entrance features a photo booth and monitors where visitors can enjoy digital installations, creating a world inspired by this season's inspiration, the Hollywood movie "The Wizard of Oz" and the prism of light.
The space at the back of the first floor is lined with products from the Spring/Summer 2019 collection. The items are mainly casual items that only Virgil can offer, but also formal items such as suits and tailored jackets. In addition, a wide range of items are available, including not only bags, but also gloves, sneakers, scarves, sunglasses, rings, necklaces, and more. There are also products available only at the pop-up store.
When you go to the second floor, you are greeted by the face of "Omari. Products are arranged around it.
Gloves ¥38,000+TAX each (orange ones are only available at the Tokyo pop-up store)
T-shirt ¥102,000+TAX (limited to Tokyo and New York pop-up stores)
Parker ¥205,000+TAX (limited to Tokyo and New York pop-up stores)
Turquoise necklace ¥535,000+tax (limited to Tokyo and New York pop-up stores)
This pop-up store will be open until Thursday, January 31. On the first day of opening, many people lined up in front of the store before it opened. This is a rare opportunity to see Virgil's first collection all in one place. Fashion lovers should definitely visit the store.
©LOUIS VUITTON / DAICI ANO
Text_Ryo Muramatsu
Louis Vuitton Men's SS19 Pop-Up Store
Period: Thursday, January 10 - Thursday, January 31
Hours: 11:00-19:00
Address: 6-35-6 Jingumae, Shibuya-ku, Tokyo
*The duration of the event is subject to change depending on product availability.
Louis Vuitton Client Services
Phone: 0120-00-1854
www.louisvuitton.com