15th anniversary.Isetan Shinjuku Men's Buildingis undergoing its first major renovation. Prior to the remodeling and reopening on March 16 (Sat) as a place where everyone can design their own "○○-ness," the Men's Building's 6th floor = Men's Contemporary opened on February 27 (Wed).
In the last issue, we reported on the "Style Up" pop-up space that will be a pillar of the 6th floor and its first opening, "SOPH.But here again, we would like to give a fuller picture of how the floor will be transformed.
The sixth floor consists of two zones, "Style Master" and "New Standard". Style Master," as symbolized by "Style Up," proposes a lifestyle behind the designers and brands, rather than the traditional style and scene-based MD.
The designers and brands that have led the world's fashion scene gathered at "Style Master," and this time, adidas and STONE ISLAND were featured.
Adidas will offer a wide range of products from brands such as Y-3, A BATHING APE® and RAF SIMONS, as well as collaborations with Pharrell Williams. Stone Island will highlight its main line, as well as the Stone Island Shadow Project by ACRONYM, led by Errolson Hugh.
On the other hand, the "New Standard Zone" has brushed up its style MD, and offers the latest fashions in the two main categories of "Minimal & Traditional" and "Wild & Sporty". The "New Standard Zone," on the other hand, will offer the latest in fashion with two main themes: "Minimal & Traditional" and "Wild & Sporty. With keywords such as "Trad" and "Sports," the collections have been selected to perfectly fit today's urban consumers.
Photo_Hiroyuki Takashima
Text_Kei Takegawa
Edit_Ryo Muramatsu
Isetan Shinjuku Men's Building 6F = Men's Contemporary
Open: 10:30 - 20:00
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Phone: 03-3352-1111
www.instagram.com/isetanmens_contemporary
www.imn.jp