, a legwear brand whose creativity is rooted in the idea that in everyday life there are events and opportunities that make you realize something new.NEWUP. Indeed, when you see socks with catchy designs, you may be surprised.
From April 12 (Fri.), "New Up" will launch a new store in Harajuku, the flagship store of "Abahouse," and some other stores.Official Online StoreThe pop-up store will be held at the same time at Here is a part of the lineup.
The idea for the Ultra Reflection was to use the crimp-on stickers that are often seen on sportswear as a point of reference, and to attach them to socks for nighttime running or biking. This is the idea behind Ultra Reflection. When the crimp stickers were actually applied to socks, they cracked, so we developed "light-reflecting threads! This is what we call "Ultra Reflection".
Bauhaus" cover socks combine Mino Washi, an intangible cultural heritage worthy of NEWUP's commitment to Japanese production, with COOLMAX, which provides quick-drying and excellent breathability. Due to the many fine gaps in the fibers, it feels dry and breathable, and has the functionality to absorb moisture and regulate temperature and humidity.
More than 24 models (!) including the popular models you see and the newest collection! The lineup for this pop-up includes the popular models you see here, as well as the latest collection! Spring starts with socks.
Text_Rei Kawahara
NEWUP × ABAHOUSE POP-UP
Period: Friday, April 12 - Monday, May 6, 2019
www.newup-jp.com/
Stores
ABAHOUSE HARAJUKU
ABAHOUSE Ikebukuro Parco
ABAHOUSE Yurakucho Marui Store
ABAHOUSE Nagoya Parco Store
ABAHOUSE Fukuoka Store
ABAHOUSE Amu Plaza Kagoshima
ABAHOUSE ONLINE STORE
