NEWS

Translated By DeepL

【HNF NEWS] The mountain and road loved by hikers are coming to HNF. An opportunity has arrived for you to experience the sincerity of their craftsmanship!

A Kamakura-based mountain gear manufacturer started in 2011 by Akira Natsume and his wife Yumiko, who were fascinated by ultralight hiking.mountain and road〉.

We are hikers. We want to know more about hiking through tools. We are hikers, and we want to know more about hiking through the tools we use. We are a manufacturer of mountain tools that will grow along with the development of hiking culture.

As their words suggest, they continue to make tools that they think are truly necessary from the hiker's point of view until they are satisfied with them. After repeated trial and error, it takes one to two years to complete a single item. The products born from such a sincere attitude have gained the sympathy of many hiking enthusiasts. And, like many outdoor brands, Yama to Michi's products are of great benefit to city dwellers as well.

This 100% merino wool T-shirt is comfortable for mountain travelers and has an attractive kangaroo pocket to keep the abdomen warm.

Items are not mass-produced at domestic factories, but are carefully made one by one. Therefore, it is not unusual for the items to be sold out immediately upon release, as their popularity has not kept pace with their production.

The online store is the main sales channel, but on Saturdays and Sundays, the Yama-Michi Institute, the home of Yama-Michi in Kamakura (where product research, development, and sales activities are conducted during the week), is also open as a store. However, even in stores, it is not unusual for popular models to be missing colors and sizes.

Many of you may not have had the chance to visit Kamakura because it is a little too far away from the city. You would like to actually hold in your hands many of the masterpieces, from backpacks and sakosh to T-shirts and other clothing items, wouldn't you? As you can see when you hold them in your hands, the lightness is a case in point.

A variety of lightweight, easy-to-move items are popular among women.

Good news for hikers and city dwellers alike! Yama to Michi will have a booth at HNF, a festival in Huinamu to be held on Sunday, October 13! Although it has been difficult for Yama-Michi to keep stock, they will be selling a large selection of their products at HNF. However, those who know how popular Yama-Michi has been at recent events know that you can never be too careful.

It's a great time of year for hiking. Whether you are a beginner, a seasoned hiker with the mountains as your friend, or just looking for a comfortable way to spend your time in the city, we hope you will come early to avoid the lines!

Text_Saori Minami

INFORMATION

mountain and road
https://www.yamatomichi.com

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