Started in 2016 in Shizuoka City, Shizuoka Prefecture.yes good marketThe event has been a great success every year. From local Shizuoka stores to Tokyo apparel brands and even popular artists, the market festival has been a great success every year as a marketplace for fashion, art, and lifestyle. Although the festival is such a popular event, this year it was held online to prevent the spread of the new coronavirus. However, Yes Good Market is turning a pinch into an opportunity. The organizer of the festival, which has prepared content unique to onlineSEE SEE.Director Hiromichi Yumoto, the director of the "K" Line, offers a lot of fun that is different from ordinary online shopping.
If we release exclusive items for the online event as well, you will be able to enjoy an extraordinary experience.
This is the fifth year of the Yes Good Market.
source of hot spring waterWe are trying something new every time, and each time we do, the performers and customers tell us how much they enjoyed it and that they had a good time shopping with us.
We have expanded the scale of the event each time, but we still want to be a little sharp, while still maintaining our originality. Last year, in particular, we had a really great response, and those who couldn't make it seemed to be looking forward to this year's event.
Last year you held the event at In the Park, a park in Numazu City where you can stay overnight.
source of hot spring waterWe had actually planned to hold the event at In the Park again this year, but due to the Tokyo Olympics, there were many restrictions, such as the unavailability of parking lots, so we decided not to go ahead with the event. In the end, we decided to hold the event at Shimizu Marine Park in Shizuoka City, but about two weeks later, the coronavirus problem became serious.
But, we could do it online, couldn't we? I had an idea and immediately shared it with the rest of the team, and they all agreed. We wanted to be the first to declare that we were going to hold the festival online, since every festival was in the process of considering it.
What did you keep in mind when you decided to hold the event online?
source of hot spring waterOriginally, the plan was to have a full lineup of items that could only be purchased at the Yes Good Market this year. The concept of the event is "a space where you can enjoy an extraordinary shopping experience. So we thought that by selling exclusive items online as well, we could offer an extraordinary experience.
What are some of the items that are exclusive to the Yes Good Market?
source of hot spring water:[Claire] "is-ness.We asked "isness" to produce a T-shirt for us. I liked the collegiate design, which is ISNES's forte, but since it was an online event, I decided to go with a straightforward design. The way the body is turned inside out is also typical of "IZNESS.
One bedroom.is located in California.THE INCONVENIENCE STOREThe Inconvenience Store has an original T-shirt with "Art Gallery" printed on the chest. The In Convenience Store has an original T-shirt with "Art Gallery" printed on the chest, and Miyoshi of 1LDK has arranged the design to be "Up Down" and "Downtown. Mr. Miyoshi of 1LDK has rearranged the design into "Up Down" and "Downtown.
BOTANIZE.Ha,[cooperstown ball capand caps in collaboration with,ASTRO BOYS CLUBThe first key chains will be on sale in collaboration with
Ayame!was asked to make baseball caps as merchandise for our flagship store that opened last year. I had no idea that a clean-looking store in Sendagaya would make baseball caps! I like it too.
I am very happy to see that AH.H also produces original T-shirts. I like the analog feel of the logo being stamped with a seal instead of printed. The sweaters, pants, and hats are also very detailed, which is as good as it gets.
Of course, I also direct another brand, "C.C.S.F.C.But we are making limited items, and we are also working with various other brands, stores, restaurants, and artists, so there are many items that you can only buy here.
Speaking of Yes Good Market, it also features the sale of artwork, doesn't it? For example, what kind of works of art do these artists exhibit?
source of hot spring waterI am very happy to hear that Ryuji Kamiyama and Jerry Ukai will be exhibiting their original paintings at the show. I am so grateful that they are offering us this rare opportunity to buy their original paintings. Of course, they are one-of-a-kind pieces, so much so that I want them all myself. The ULTRA HEAVY[jockric].The kappogi, which was ordered separately from the company, is also a nice touch!
NAIJEL GRAPH will also exhibit a one-of-a-kind work. Moreover, since it is a three-dimensional work, it is very fresh. It is also nice that words with a message are dropped into it. Harajuku, Tokyo.GALLERY TARGETFrom now on, we will sell a limited number of CONIX's silk-screened works. We have already received so many inquiries from overseas.
By the way, why did you choose Barcelona painter ADRIANA OLIVER for the main visual?
source of hot spring water: Simply, when I saw her solo exhibition at Gallery Target, it stuck in my mind. I bought a limited edition silk-screened piece and hung it up at home to look at, and I really wanted to use it as the main visual for Yes Good Market, so I talked to Ms. Mizuno at Target. This artwork will be incorporated into a T-shirt and sold.
In order to deliver the atmosphere that is typical of the Yes Good Market, we will be delivering the event live.
What kind of contents are you preparing in addition to the limited items?
source of hot spring waterAfter much discussion by the team, we decided to do a live broadcast from the website to deliver an atmosphere that is unique to Yes Good Market, since it would be just another shopping site. I have a friend who is a director of a TV station, so I talked to him about it, and he agreed to set up an art set like a TV show and run several cameras. We will be delivering a video of everyone enjoying drinks and discussing the items we are selling. For those who cannot come to Shizuoka, where the recording will be made, we plan to have them appear via ZOOM and play video messages from the performers.
So it's going to be a pretty serious distribution? What else do you have planned?
source of hot spring waterOn the first day of the event, AH.H's talk project, TALK@Cafe Talk Room, will be held as "Cafe Talk Room Shizuoka Branch", with fashion director Mr. Hasegawa, creative director Ms. Minami, and Huinamu editor-in-chief Mr. Komuta talking live on air from 5pm. I myself am looking forward to this project!
And on both days, Mamazu and YO.AN of Hall and Holland, as well as "ISNES" designer Kinoshita, will be DJing. We will also have a variety of other people appearing, so please make sure you don't miss the entire event from start to finish!
