Pursuit of comfortClarks!The "Nature Series" of "MARCH 2012" has been reborn as "NATURE IV," a new generation of comfort shoes with a renewed concept and design. The unexpected design, a cross between leather shoes and sneakers, is already attracting attention from "fast-trackers" in various fields.
To celebrate the launch, launch events were held in London, New York, and Tokyo on February 17. The Tokyo event was attended by a number of Japanese sneaker scene leaders, includingatmos Shibuya. was selected. The center of Shibuya = the epicenter of Tokyo Street, where many people are crowded. The "CLARKS POP UP STORE LAUNCH PARTY @ atmos Shibuya" was attended by many people from the fashion industry and media, as well as the general public and passersby.
The visuals of "Nature IV" were displayed all over the building.atmos Shibuya. the outer wall of the building. The large "REBORN" sign and a photo of only the outsole of the shoe had a strong visual impact on the streets of Shibuya. It was so distinctive that its presence could be felt even from the center street running right next to the building.
In the center of the store sits the "Nature IV" display. The "Nature IV" floats in the air and is displayed in a case that expresses the "light and comfortable feeling of walking in the sky. The graphically decorated layout of the Nature Series is also a clear departure from the previous Nature Series.
In addition to the "Nature IV," many other Clarks Originals models, such as the "Desert Boot" and the "Wallaby," are on display at the same time, so it will be interesting to compare the evolution of the brand as we trace its path.
The second floor with a DJ booth. Food and free drinks were available, and the place was packed with people. The venue was packed to capacity at peak times, as this is the long-awaited new model from "Clarks. The number of visitors to the event was indicative of the high level of attention paid to this new model. Also, as "Clarks" is a world-famous brand, there were many foreign visitors to the event.
This "CLARKS POP UP STORE @ atmos Shibuya" will be held until March 15 (Wed). Since this is a limited store where "Nature IV" can be picked up, please take this opportunity to visit. Featured in HOUYHNHNM as well.this way (direction close to the speaker or towards the speaker)I suggest that you check out the article on the following website before you go.
Text_Yosuke Ishii
CLARKS POP UP STORE @ atmos Shibuya
Dates: ~March 15 (Wed.)
Time: 20:00-21:30
Location: atmos Shibuya
Address: 6-23-2 Jingumae, Shibuya-ku, Tokyo
www.clarks.co.jp
www.atmos-tokyo.com