Developing urban active wear with "fishing" as its rootsDAIWA PIER39. It is rumored that the products, which satisfy the three major requirements of users at a high level - good design, good specifications, and good cost performance - sell like hotcakes every season. In fact, at the pop-up held at Isetan Shinjuku in February this year, nearly 200 fans lined up to buy the products, and many of them were sold out on the first day.
The most popular of these is a set-up that uses 4-way stretch fabric and incorporates fishing details such as multiple pockets and loops. This masterpiece is an icon of the Daiwa Pier 39 brand,FreshService, Inc.is updated to be more comfortable. This is the second special order following the one in February this year.
The new line comes in two colors: khaki, the concept color of "Fresh Service," and black, which can be worn in multiple ways. The material used is polyester twill 100%, which has a smooth, cotton-like touch. It is lightweight, stretchy, and has a water-repellent finish that will come in handy during the coming typhoon season.
The inside pockets of the jacket have been rearranged to separate the "SEA SIDE," which is designed for fishing, and the "CITY SIDE," which is designed for urban use. By adding functions necessary for urban life while retaining the traditional creations, it has become even easier to store daily necessities such as smartphones and earphones.
The basic plain-front pants have a more modern silhouette with a gentle taper. In addition, the drawcord at the hem has been eliminated for a minimalist, sophisticated look.
The release starts today, Saturday, September 18. Bad weather continues, but it is in times like these that the true value of functional wear can be felt.
DAIWA PIER39 for FreshService
Stores handled:
FreshService headquarters
MāW
HIBIYA CENTRAL MARKET
JACK IN THE BOX
factory
public
MEMPHIS *Sold at the same time at each store's online store
Phone: 03-5775-4755
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