SOPH. TOKYO, the first SOPH. flagship store, celebrated its 22nd anniversary on November 2.
Every year, Soffe organizes various collaborations to commemorate this milestone, and this year it has teamed up with Cado and Bianchi, two brands that have been working together for years.
Cadeau" has been developing products with both design and functionality under the mission of "designing air. The air purifier will be released as a collaborative item.
The base is the LEAF 250, which is both easy to maintain and clean. The removable side panels are arranged in Sohu's iconic black walnut pattern, creating a sophisticated design that blends in with the interior.
In terms of functionality, the high-performance filter with unique technology removes viruses, PM2.5, pollen, mold, dust, and other harmful substances at high speed.
The top surface has a large-diameter honeycomb mesh to improve air circulation efficiency. The intuitive interface is also an attractive feature, with three-color LEDs indicating air "conditions.
It is a perfect product for the current Corona disaster, which cleans the air while adding color to the space.
Next is a collaboration with Italian bicycle brand Bianchi. Based on the company's flagship cross bike, the ROMA 3, the frame and fork are designed in the teak grain that symbolizes "Sohu.
The wood grain pattern, which looks and feels like real wood, is a combination of special powder coating and hand-drawing by skilled Japanese craftsmen.
The brand logo and head badge on the top tube are arranged on the original scorpion, and the entire bike is dyed in "Sohu" colors.
This is the first time in Bianchi's history that the company has released such a special edition, and 22 units are being produced on a limited order basis to coincide with the 22nd anniversary of the company.
A pop-up event commemorating the 22nd anniversary is currently being held on the 6th floor of Isetan Shinjuku Men's Building, so be sure to visit the event as well. Please note that the collaboration bicycle with "Bianchi" is limited to the pop-up event. The event will last until Tuesday, November 16.
"SOPH. TOKYO 22nd ANNIVERSARY" POP-UP at ISETAN MEN'S 6F
Dates: Tuesday, November 2 - Tuesday, November 16
Place: Isetan Shinjuku Men's Building, 6F
Phone: 03-3352-1111 (main representative)
Hours: 10:00 - 20:00
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