How to wear something universal with a sense of discomfort? The up-and-coming brand Amber is currently holding a pop-up at the Garden.

As the need for comfort and amenity continues to rise in the wake of the Corona Disaster, the way we look at fashion is gradually changing. As the mood has shifted from "look" to "comfort," daily styling has become simpler and simpler, and many of us find ourselves wearing only simple clothes. I am sure that there are many people who find themselves wearing only simple clothes.

Under the philosophy that "irrational things are fashion," the brand offers daily wear that is minimalist but not deja vu.[Claire] Amber.will be launched. The team is a team of ateliers that boasts of Japan's leading technical capabilities, and has been undertaking the production of various prêt-à-porter brands for many years.

Their clothes, with their universality and sense of discomfort, stimulate the wearer's thinking and remind them of the original exuberance of fashion, which is to think about how to coordinate their clothes.

Take, for example, this spring coat. At first glance, it looks basic, but in fact, almost no sewing threads are used, and cotton and nylon are used as materials. While it is considered quite difficult to apply this process to materials that are not synthetic 1001 TP10T, the seam tape on the reverse side is used not only for waterproofing but also as a design accent, and other elaborate tricks are used throughout.

The 2022 Spring/Summer collection, the first season of the brand, will feature 15 product numbers that are a concentration of playful and sophisticated techniques. Prior to the launch, a pop-up event will be held at a select store in Jinnan, Shibuya, where customers can order clothing from "Amber".GARDENThe exhibition will be held until November 14 (Sun.). Don't miss this opportunity to see, touch, and wear this brand, as we believe that its true value is demonstrated only when you actually see, touch, and wear it.