A traveling version of the Editoreal Store! You can experience items that meet Mr. Hiroshi Ozawa's eye for quality outside of Ueda.

EDISTORIAL STORE opened last May in Ueda City, Nagano Prefecture .

HOUYHNHNM's has introduced this store many times, and it is a completely new store where the value of dormant inventory from brands and select stores with which we have built relationships is reborn through the taste and aesthetic sense of Hiroshi Ozawa, who has been active in the forefront as a stylist for many years.

. The new satellite project "LIVE STOCK MARKET" will be launched on the eve of the first anniversary of the "EDITORIAL STORE.

This time, the Horie store of Urban Research's new platform store "THE GOODLAND MARKET," which pursues sustainability and sensitivity, will be the venue. This time, the Horie store of "THE GOODLAND MARKET," a new platform store pursuing sustainability and sensitivity developed by "Urban Research" will be the venue.

During the period, the lineup will include not only products available at the "Editorial Store" but also "LIVE STOCK" picked up by Mr. Ozawa himself, who infiltrated the distribution warehouse of "Urban Research".

The concept of the store is "3D magazine" and the store is called "special feature," and the "SNAP special feature" will be reproduced as a hands-on experience during the event.

Communication is, without a doubt, the greatest attraction of a physical store. So, you may hear from Mr. Ozawa while you are shopping. You may feel as if you are building up the pages of a magazine together.