Editorial Store in Ueda City, Nagano Prefecture, Japan, is planning to make magazines 3D. The first "feature" is "ALL AMERICAN BOYS".

Stylist Hiroshi Ozawa runs a store that is like a columbus' egg, something that anyone could come up with, but not everyone can do. The name of the store is "EDISTORIAL STORE.

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Editorial Store, which has long advocated the "3Dization of magazines," has redefined what was previously known as a pop-up as a 3Dization of magazine features.

This will allow us to go beyond the meaning of the term "pop-up," which has always been a limited-time-only store for a brand, and develop a store that is more freely and broadly defined, like a fashion magazine feature.

Finally, the first "special feature," "ALL AMERICAN BOYS," will begin on Friday, July 15.

The lineup includes made-in-USA and brands with roots in the U.S., and products that have been MASH UP (products with a stylistic touch added to the original product).

For example, a series of mash-ups of big silhouette T-shirts by PANNILL, embroidered deck shoes by TOPSIDER, a series of aloha prints by ENGINEERED GARMENTS, etc. The brand's products include a series of embroidered bespoke deck shoes by "topsider.

It is not old-fashioned, it is just the style of the American Boys of the summer of 2022, which is the style of today.

And this cute key visual was created by an up-and-coming illustrator @osamu19760714 The "American Boy" is a light-hearted American boy with a contemporary touch. It represents the light-hearted American boy with a contemporary touch.

In addition, as long as the magazine claims to be a special feature, it will also develop sub-specialties (2 specialties) in addition to the main specialties (1 speciality). Let's look forward with great anticipation to the future of "Editorial Store," which has greatly expanded the possibilities of fashion boutiques.