10 days to discover the secrets of Paul Smith's "Signature Stripe". The pop-up event will be full of contents.

The brand that brought humor to the clichéd world of men's clothing in the late 20th century and expanded the possibilities of fashion is Paul Smith.

At the heart of the brand that has been in existence for more than half a century is Paul Smith's own philosophy of "Classic with a twist.

One of its iconic designs is the Signature Stripe. This stripe, combining a variety of colors, is graphically beautiful and has a strength that is unforgettable once seen.

A pop-up event focusing on the "Signature Stripe" will be held, "Paul Smith: Unraveling the Stripe - STRIPE, UNFOLDED".

At the exhibition, we will explore the secrets of this iconic design with rare archives and a video featuring Paul Smith himself.

In addition to displaying the "signature stripe" balloons that have traveled throughout the United Kingdom and the United States, there will be a photo booth where visitors can take pictures with friends and family.

During the event, the Paul Smith Instagram account (@paulsmithjapan. After following the #stripe campaign, tag your photos taken at the event with "#stripeunfolded" and "#paulsmithcampaign2023" and five winners will be drawn from among those who submit their photos.

In addition, those who fill out the "on line" survey will receive a free gelato in an original cup.

The venue will also feature a store. In addition to a limited number of items that will be available for pre-sale, there will be a selection of men's and women's products for the Fall/Winter 2023 season featuring the "Signature Stripe".

. 10 days of revealing what lies behind the iconic designs of "Paul Smith". . The location is "Bank Gallery" along Cat Street connecting Shibuya and Harajuku.