The two companies collaborated last season and became a hot topic of conversation for their unparalleled creativity amongst the crowd of collaborative shoes.Mizuno” and “DIGAWEL〉. Many of you must still have fresh memories.
From the hands of both of them, a new pair of shoes was born this season.
Based on the WAVE RIDER β, the WAVE RIDER was created in 1997 and has evolved over the years to the WAVE RIDER 26, which is currently on sale and has become Mizuno's flagship running shoe.
WAVE RIDER β" is a new proposal that combines the latest sole unit while incorporating such gimmicks of past works throughout.
The WAVE RIDER β, created in collaboration with DIGAWELL, has a different finish compared to the original model, with a rearranged upper design based on the motif of 90s trekking shoes.
Incidentally, Digawell's theme throughout the 2023 SS and AW seasons was "picnic. For the look, we built a world view with "bird watching" as the keyword.
The SS collaboration design was based on a natural beige color, with fine layers of light blue, blue, and yellow-green. The same beige base, but the color blocking itself has been reconfigured, with long-footed purple suede on the heel and a hint of light blue.
In addition, the "Choco Mint" spare shoe lace, which was popular last time, is now included in a "Mocha Chocolate" version inspired by chocolate chip ice cream. You can switch them out depending on your coordination and mood, and enjoy them in a very personalized way.
And to celebrate this collaboration, a pop-up will be held at Shibuya Parco 1F starting this Friday, the 29th. Digawell" doesn't stop at just selling sneakers. Of course, we have many other tricks up our sleeve.
Select store "UNION TOKYOThe theme of this project is "bird watching" and we have created an insulated stainless steel mug, a lunch bag, coffee beans, and a beanie. By putting them together as a set, you can go bird-watching at nearby Yoyogi Park right away.
“MIN-NANOThe brand has produced three types of T-shirts and one type of shirt. Some of them are exclusive to Shibuya Barco, so don't miss them.
Other items available include tarps and sakosh. These are reused striped tarpaulins that were used for the display at the last pop-up and give a fresh impression.
And as for the shoelaces mentioned earlier, in addition to the "Mocha Chocolate" included this time, customers who purchase in-store during the period will receive a new color shoelace, "Rum Raisin". There is no other choice but to buy them in-store.
In response to the response to the previous collaboration, Mizuno and Digawell are launching an upgraded version of their collaborative shoes. Please check them out in person at the Shibuya Parco store. A pair with such a strong presence will surely suit the chilly season!
WAVE RIDER beta DIGAWEL
Scheduled release date: September 23, 2023 (Saturday)
Size: 23.5 cm to 29.0 cm (half sizes available)
Price: ¥30,800
Sales Stores:
BEAMS JAPAN
DOVER STREET MARKET GINZA UNION TOKYO
UNION OSAKA
ZOZOVILLA
DIGAWEL 1
MIZUNO TOKYO
MIZUNO OSAKA CHAYAMACHI
Mizuno Shop Kyoto Shinkyogoku
MIZUNO ONLINE STORE
pop-up store
Period: September 29 (Friday) - October 1 (Sunday)
Place: Shibuya PARCO 1F POP UP SPACE