Series "Recommendations for Personal Care" Vol. 7: Geo Standard Shampoo Vitalize, a warming shampoo that relaxes the scalp while it cleanses.

There are more and more beauty products for men, but many people think it is not for them. If you give things a try and try them, you will feel comfortable inside and outside of your body. The goal is not to decorate, but to condition. Here are some good products for personal care that we can recommend from this perspective.
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With the morning and evening temperatures dropping and the weather suddenly turning autumnal, it is the season for caps and beanies to be very useful as accents to outfits. When wearing headwear, sebum and sweat tend to accumulate on the scalp, which can cause odor.

Rumor has it that men's scalp produces more sebum and sweat than women's, which makes their scalp less moisturized and more prone to dryness. If the dryness is exacerbated by lifestyle factors such as excessive washing or seasonal factors, the excessive secretion of sebum in an attempt to protect the skin will worsen the sticky and flaky condition, causing a harsh odor and even dandruff.

This is why we need to take care of our scalp, and I especially recommend THEÓ standard's "Shampoo Vitalize" for this time of year.

GEO STANDARD Shampoo Vitalize ¥3,080［250ml］ (Rubel/Takara Belmont)

This fall, the hair care line of the men's care brand "Gio (THEÓ)," which is sold exclusively at hair salons, was renewed and re-launched as "Gio Standard. The "Geo Standard Shampoo Vitalize" introduced here is a special care shampoo for scalp and hair.

First of all, you will be surprised at how warm it is when you lather it up in the palm of your hand and apply it to your scalp. The lather is also very rich, and as you massage your scalp with the thick, dense lather, your scalp will become warm and soft.

The double warmth of immediate and gradual warmth is quite pleasant, and the massage loosens the stiff scalp, promoting blood circulation to the scalp and leading the scalp to a healthy state. . You will feel the benefits of this massage even more in the coming cold season.

It leaves hair silky smooth after washing , and the citrus-based woody scent is refreshing. This clean scent also takes care of scalp odor. The natural flavonoid moisturizing ingredient "αG Rutin" is also included in this shampoo, which helps to moisturize the scalp. By using this shampoo to take care of your scalp while relaxing your mind and body and removing daily stress, you will be able to alleviate thinning hair, hair loss, and other hair problems.

GEO STANDARD offers not only regular shampoos and treatments, but also scalp serums, scalp cleansers, and other care items. If you are concerned about the smell or dryness of your scalp, try these items and experience their benefits. You will be pleased with the way they feel.

Photo_Masashi Ura
Text_Yoshiyuki Ushijima (NO-TECH)