The wave of basic trends is sweeping into everyday items such as towels, even more so than trends in clothing. This may be natural because they are items that are used daily, but for towels that are used in "unusual" situations such as at the beach, not only plain towels but also towels with a little pattern may be appropriate.
The Beach People, a beach towel brand born in the hippie town of Byron Bay, Australia in the summer of 2013, is popular among people in Australia and the United States for its round shape and catchy native patterns, as well as its soft texture. The Beach People are popular among people in Australia and the U.S. for their round shape and catchy native patterns.
And until August 28 (Sun.), "The Beach People" pop-up will be held at "NOMADIC LIFE MARKET" in Harajuku. The store will propose a variety of ways to use the towels, not only as beach towels but also as interior decorations, rugs, wall tapestries, and more. The price range is from 10,000 to 20,000 yen.
In addition, round towels can be used not only as bath towels, but also as beach towels, laying on the sand at the beach, or as quilts indoors. They come in a variety of patterns and are suitable for both indoor and outdoor use.
In other words, a towel that can be used in places other than the beach, in other words, a towel that can be used twice or three times, means that the more you use it, the higher its cost performance will be. From this point of view, we also recommend these towels.
Text_Shinri Kobayashi
NLM x The Beach People
Dates: ~August 28, 2016 (Sun.)
Store：NOMADIC LIFE MARKET
Address: POPUP space in NOMADICLIFEMARKET, 3-21-1 Jingumae, Shibuya-ku, Tokyo
Phone: 03-3473-2772
