FEATURE | TIE UP

Translated By DeepL

Brooks Eclecticism.
Run with America's Favorite.

Brooks Eclecticism.

To run comfortably, shoes are important. In addition to comfort, you also want to choose the right color and design, and which brand to choose is also an issue to be considered. There are many choices, but how about Brooks? This long-established brand boasts overwhelming popularity in the U.S., but to be honest, it cannot be said that it is worn by a high percentage of runners in Japan. However, support from gearaholic runners is strong, and three well-known members of the Huinamu team also use the brand. We asked them to wear the latest model, "Glycerin MAX," and talked about all kinds of things about it.

PROFILE

(Right) Jerry Cormorant
Art Director / Illustrator

His range of expression is broad, from graphic design to watercolor painting. He has exhibited his work by holding solo exhibitions and participating in group shows, and has collaborated with various brands countless times. His hobbies include trail running, hiking, and fly fishing. He divides his time between Tokyo and his studio in Yatsugatake.

PROFILE

(Hideaki Makino
Director, BEAMS CREATIVE

Directs product development and planning for companies collaborating with BEAMS CREATIVE. B-Jin MARKET" proposes "#, a coordination that allows you to run 10km at any time" as its theme. He is also popular for picking up items to sell at "personal shopping stores. His best full marathon time is 2 hours 47 minutes 44 seconds (Tokyo Marathon 2023).

PROFILE

(Left) Hiroshi Yamamoto
Deputy Editor of Hui-Nam / Deputy Director of Hui-Nam Running Club ♡.

Huinamu Running, a loose running community A running station "Totoken" with sauna and craft beer by "Club ♡" will be opened in 2023. They enjoy running at their own pace, whether it be a leisurely run around the Sumida River or a trip to the trails.

The history of each Brooks brand.

-When did you first learn about Brooks?

Makino: I was in junior high school. I learned about Brooks when I was in junior high school and read in a fashion magazine called "Boon" that the Brooks "Vantage" model won the highest rating in the American running magazine "Runner's World" in the 1970s. I learned about Brooks when I read in a fashion magazine called "Boon" that the "Vantage" model by Brooks had won the highest rating in the American running magazine "Runner's World" in the 1970s.

Cormorant: But they didn't sell much back then.

Makino: Yes, I did. I never had a chance to actually touch it.

Cormorant: I bought my first pair of "Brooks" when I found "Vantage" at a thrift store. I'm a navel-gazer, so I simply liked the fact that they were unusual and not worn by everyone.

Yamamoto: At that time, "Vantage" and "Vanguard" were popular models.

Makino: I often saw people wearing them when they were reissued about 10 years ago.

-In 2014, retro models from the 70s and 80s were reprinted in the "Heritage Footwear Collection" to commemorate the 100th anniversary of the brand's founding, and they were a hot topic on the fashion scene. Personally, I have a strong impression of that as well.

Yamamoto: For trail runners, Brooks is probably best known for Scott Jurek, an American trail running legend. He has released a signature model from "Brooks.

Cormorant: You are Takeshi Kaburaki's rival, aren't you? I also have a strong image of Brooks as Jurek.

-It's compelling that Legend also used to use it.

Makino: Brooks has always been popular in the U.S., hasn't it?

-I hear that the U.S. market share is one of the highest.

Yamamoto: I heard they are selling very well at a specialty running store.

-What do you think of the function of "Brooks"?

Cormorant: I had a lot of leg injuries, so I looked into shoes that would fit me. Then, "Ghost MAX" came up as a candidate. I have the image that many people have found the comfort of "Brooks" shoes after struggling and trying various things. That's because I was the same way.

Makino: Certainly, there are people around me who prefer the "Ghost" series because of the sense of security.

Yamamoto: Many people continue to choose the brand because they trust it as a brand and fall in love with the comfort of the shoes once they put them on.

Cormorant: There is stability in the landing. I am not looking to beat my best time, so daily practice is the real challenge. Rather than shoes that make me run faster, it is more important for me to be able to jog happily and comfortably without injury.