As some of you may know, the brand name ASICS is derived from the initials of the Latin word "Anima Sana In Corpore Sano" in Latin, which is the initials of the word "Anima Sana In Corpore Sano. This is a phrase from the ancient Roman poet Juvenalis, meaning "If you pray to God, you should pray to him for a sound body and a sound mind.
These words represent the philosophy of the company's founder, Kihachiro Onizuka, and ASICS' desire to nurture physical and mental health through sports. This spirit is still alive and well today, with a variety of products, including sports shoes, being delivered to users not only in Japan but also around the world. We interviewed Ms. Mutsumi Fukuda, General Manager of the Brand Category Marketing Department of ASICS Japan, about the future of ASICS.
