Elle El Bean in chilly season, rich in attire.

For some reason, I feel a sense of security when I see the L.L. Bean logo. It is proof that this brand has been with every generation.

L.L. Bean is a brand that still shines brilliantly at the intersection of fashion and the outdoors as a synonym for heavy duty. It all started with the "Maine Hunting Shoe (now Bean Boots)," which was developed by founder Leon Leonwood Bean based on his own hunting experiences. The pair of boots, created to protect wet feet in muddy conditions, were later used by Arctic expedition teams, and have become a symbol of the brand.

The Bean Boots combine function and comfort with waterproof gum soles, cushioned insoles, and leather that softens with age. It is a sign of our belief in sturdy and honest craftsmanship.

In its long history spanning more than 100 years, the appeal of "L.L. Bean" is not limited to its quality and robust functionality. Bean boots, tote bags, down parkas, and many other items born from the necessity of dealing with nature have come to be loved as fashion items, including traditional items, over the course of its long history.

Among these, down jackets have been the focus of much attention in terms of fashion in the winter. The universal design that blends in with both the city and nature, as well as the necessary and sufficient functions, are the quintessence of the brand.

For example, the down jackets worn by our models are filled with 650 fill power down. The jackets are designed to provide moderate protection from the cold without relying on excessive specifications, while also being comfortable enough to fit in on the street by providing a generous width. Speaking of fill power, many outdoor brands are seeking higher values of fill power, so to speak. However, we dare to question the idea that "the higher the fill power, the better the down". However, we would like to question the notion that "the higher the fill power, the better the down. For example, a down jacket filled to the brim with 900 fill power is too hot to wear in the city. That is why we have chosen 650 fill power down, which is not over-specified, but "just right. Just right. This sense of balance is what makes L.L. Bean unique.

A down vest made of the same material is also recommended. The style of layering the smooth nylon material of a lightweight down vest with an expressive knit also gives a classic and active impression. Also, a sophisticated white corduroy down jacket is a new option for city wear.

Looking at the color variations of the down, the lineup is centered on basic colors, so you will never get tired of it and will be able to wear it for a long time. Long-lasting use of the brand contributes to sustainability. This also embodies the brand's philosophy.

And the most iconic items of the brand are the "Bean Boots" and the "Boat and Tote.

The "bean boot," as mentioned above, has been an item since the company's inception, and once again, a deeper look at its appeal reveals that it is truly an icon of the brand, with the trifecta of wearability, water resistance, and durability, as well as an added sense of fashion.

A little water is no problem thanks to the waterproof gum sole. The soft leather upper makes them comfortable to wear. In addition, the combination of an outsole with excellent grip and a cushioned insole makes them easy to walk on. The rare triple stitching, which is more than a single or double stitch, is also a guarantee of durability. They are truly all-weather shoes that are useful rain or shine, including dirt, gravel, and muddy conditions, not to mention alphalt.

It's also a great bi-player that can be worn with slacks, fancy pants, skirts, and any other bottoms you choose to match it with. They come in a variety of lengths. There are also various types, such as lace-up boots, slip-on boots, and side gore boots. You are sure to find your own unique pair of bean boots.

Lastly, we have the "boat and tote" canvas bag. Originally created in the 1940s to carry ice, it eventually became a symbol of traditionalism among Ivy League students. Its ease of use, which allows you to throw in your luggage with ease, and the texture of the canvas, which takes on more character as it is used more and more, have attracted many fans.

The worldview fostered by L.L. Bean is not mere nostalgia, but rather a strength that can be used with nature and a sophistication that blends in with the city. The practical beauty that lies between the two may be the reason why this brand has been loved for over 100 years.