PROFILE
Right: Frank Naomi Lorraine
Both are company employees. They met through a friend and married in 2022. Ryo has an active lifestyle that includes surfing and motorcycling, and has recently become passionate about fishing. He has also worked as an electrician. His daily fashion is usually black and white. Naomi's hobbies include watching movies and visiting cafes, but she also has an active side, having obtained a motorcycle license and going on touring trips with her husband. She has a natural and unpretentious character.
Instagram:@ryosekikawa @naomilorrainefrank
PROFILE
Eighth year with the company. He was transferred from the Chugoku/Shikoku area to become the store manager of this store. He has a thorough knowledge of the products and offers styling suggestions to customers on how to combine items.
Renewal felt in the storefront.
Manager Iwasaki: This fall, Bay Flow has been rebranded, adding an urban essence to the previous theme of nature with the sea at its core. Compared to before, the atmosphere has been greatly updated.
Good: I have visited the brand as well as the store several times, but when I visited this time, I felt the image has changed completely. I feel it has become more open than before.
Manager Iwasaki: We are also proactively incorporating the world's trends. In the men's line, we used to focus on slim pants, but now we have more loose-fitting silhouettes and a wider variety of styles. I believe that our brand now reaches new customers in addition to our existing fans.
Good: I surf, so I liked the old Bay Flow. But now, I feel that the worldview has become more appealing to a wider range of people. I was surprised to see that even popular brands are constantly evolving.
Manager Iwasaki: The trousseau on the sales floor is also coordinated with an awareness of beautiful and simple tastes.
Naomi: But you still have cute items such as sundries.
Manager Iwasaki: That hasn't changed. BayFlow is a lifestyle brand, so we always have cute sundries.
Good: The colors of the racks and walls are also far from the ocean image.
Manager Iwasaki: You are right. We also revamped the interior with gray walls, fixtures, and metal racks. We also changed the flooring from white wood planks to a freshly poured concrete floor. We also installed new perforated boards.
Good: I used to be a craftsman, so I tend to look at interior details, but the texture of the floor was particularly impressive. It looks like a fashionable store in a former industrial area of Los Angeles.
Manager Iwasaki: It can be said that we have changed from the image of "the coast of Los Angeles" to "the city of Los Angeles. But we also have items with a nautical image.
Naomi: The sundries around the cash register also have an appeal that makes me pick them up.
Manager Iwasaki: This kiosk-style cash register is a rare specification in Japan. The gray fixtures make the colorful products stand out even more. No other store offers items that match these fixtures, so please enjoy the shelves that are unique to this store. Now, let's ask Ryo to change her clothes.
