FEATURE

Translated By DeepL

Kagami & Goro's method of creating interesting collaborations.
MINNANO & TOILET

Kagami & Goro's method of creating interesting collaborations.

The collaboration between "SEPARATE BATH & TOILET" and "MINNANO" was very popular this spring. The second installment of this collaboration will be released on November 29 (Sat.). A pop-up store will also be held at "Dover Street Market Ginza" from November 29 (Sat) to December 5 (Fri)! So, what kind of items did they create this time? Let's have Ken Kagami and Goro Nakatsugawa, key persons in the collaboration, talk at length about what kind of items they have created this time!

  • Photo_Motoyuki Daifu
  • Edit_Tsuji

PROFILE

Goro Nakatsugawa

Born in 1977. Born in Tokyo, Japan, he opened Minnano in Ikenoue in 2009 and TOXGO in Harajuku in 2015. He is well versed in various cultures such as fashion, bicycles, and music. He pays attention to independent brands in Japan and abroad and buys them. He is affectionately known as "Mr. Goro" by everyone.
Instagram:@minnano_official

PROFILE

Ken Kagami

Born in 1974. Born in Tokyo. He has released drawings, sculptures, and other works, and has participated in numerous art exhibitions both in Japan and abroad. In 2022, he will launch the brand "Separate Bath & Toilet," for which he will serve as director. Bath & Toilet, which he will direct from 2022. The brand name is affectionately known as "Separate Bath.
Instagram:@kenkagami

The last one was a wreck, so this one is in shambles!

This is the second collaboration between Sepabus and Minnano, so I'd like to start by asking you about the response to the previous collaboration.

Kagami: It was amazing.

Nakatsu River: Everyone was pleased.

Kagami: Thanks to Mr. Goro.

Nakatsu River: Even at the pop-ups, people who didn't know us picked up our products. They said, "I like it! The reaction was something like "I like it!

Kagami: And the prices were reasonable, even with all that processing. Faded parkas and cushions were also very popular.

Nakatsu River: We also added sweatshirts to the store in a hurry because the stock we had prepared ran out.

Kagami: Because it's "Dover (Street Market Ginza)" and Mr. Goro. It's still amazing, isn't it?

So you decided to do a second one.

Kagami: Yes! Please do it again!" I asked him like that (laughs). (I asked him to do it again.) He replied, "The last time was a mess, so let's go with a mess this time! He replied, "Let's make it ragged this time!

Nakatsu River: Since the previous processing was so good, I thought it would be interesting to escalate the process and make it more ragged this time. However, that would be too conventional, so I thought it would be nice to rewind time and have a new condition as well, to create a contrast.

BORO JKT ¥18,700

BORO BORO JKT ¥19,800

SHINPIN L/S TEE ¥8,800

I think the coveralls and other things are very tattered.

Nakatsu River: Coveralls were also released in Sepabus' inline line, and a friend of mine was wearing one. They looked great, and I found a photo of Justin Bieber's partner, Hailey Baldwin, wearing a pair of tattered coveralls, so I used that as a reference.

Kagami: The way he dressed was really cool.

shinpin hoodie ¥11,000

KAGAMI HOODIE pt.2 ¥16,500

SHINPIN SWEAT ¥9,900

KAGAMI SWEAT pt.2 ¥15,400

That's an amazing processing technique.

Nakatsu River: I make clothes on a small scale myself, so I have some idea of the cost, but this is a process that cannot be done without economies of scale.

Kagami: Next time, let's make it even more ragged. I can't even wear it (laughs).

Nakatsu River: How about rags-to-riches or something like that?

Kagami: You can't sell that kind of thing (laughs).

All: (Laughter)

MINNANO BIG DOG ¥7,700, MINNANO SMALL DOG ¥4,400

Also, this time it's not a cushion, but a stuffed animal.

Nakatsu River: Kagami-san drew a cute dog once upon a time, and I thought it would be great to make it into a stuffed animal.

Kagami: I made the color yellow, the "minnano" color. This one is designed to hold a watermelon.

Is suika a card watermelon?

Nakatsu River: That's right. When we were having planning meetings, we wanted to add functionality (laughs).

Kagami: It's novel, isn't it? Wouldn't it be fun to hold it and do the "beep" thing at the ticket gate? Wouldn't it be cute if a girl did that? You could also put your company's card key in it.

INFORMATION

SEPARATE BATH&TOILET

https://sepabath.com/

SEPARATE BATH & TOILET × MINNANO

A pop-up store will open at "Dover Street Market Ginza" from November 29 (Sat) to December 5 (Fri), and online sales will start on the brand website from December 8 (Mon).