
The inside of SSZ
Thoughts overflowing from SSZ.
The surf and skate line of "BEAMS" original wear was launched in earnest in the spring/summer of 2004. The collection created by Tadayuki Kato, the buyer of this department, attracted a great deal of attention from the start, and the brand has become powerful beyond the framework of a select store's original wear. Finally, it was decided that from this fall/winter, the collection would be developed as a single brand called "SSZ," rather than as original wear for "BEAMS. We asked Mr. Kato to talk about "552 TROOPS," one of the major themes of "SSZ" this season, from the perspective of items.
- Photo_Shin Hamada
- Text_Maruro Yamashita
- Edit_Jun Nakada