FEATURE | TIE UP

Translated By DeepL

Two stylists explore daily wear that fits in with the urban environment.
BTMK keeps you comfortable.

Two stylists explore daily wear that fits in with the urban environment.

BTMK was established in 2021. The brand name means “break the mold, break out of your shell,” and the brand offers everyday wear that can be worn naturally without being overbearing. The color variation is mostly black. How does such daily wear look in the eyes of a stylist? We visited the atelier and store in Higashi-Nakano with two independent stylists who had studied under the same stylist, and tried on many pieces.

  • Photo_Shoya Kitano
  • Text_Shogo Komatsu
  • Edit_Kazuki Sakaguchi

Its appeal lies in its versatility and the fact that it can be styled in many different ways.

—We asked her to pick out some items and put together an outfit using her own clothes. Ms. Kida chose a half-zip sweater.

High-neck half-zip sweater MY913 ¥25,500

Kaita: This is really easy to wear. It’s short in length, roomy in the body, and has wide sleeves. The proportions are just right, so it’s easy to style. I also like that the half-zip design keeps it from looking too cozy, even though it’s a knit.

—Opening the neckline gives it a casual vibe.

Kaita: Yeah, you're right. I think pants made of thick fabric like this leather look really sharp.

—What other items would you like to pair it with?

Kaita: I think it goes with just about anything. It’s the kind of knit that appeals to everyone and looks good on anyone. It feels soft against the skin, and the charcoal-like color is easy to wear.

―Mr. Shō chose a coat and a knit polo shirt.

BUTTON-KNIT POLO NP905 ¥30,500
LONG COAT, bio-washed BC111 ¥77,000

Sho: I really like that the fabric isn't stiff. The coat has a bio-wash finish, and I think the lack of sheen is just right. I wear knit polo shirts a lot, and I think the design is really interesting.

—The distressed look of the denim pants pairs perfectly with the bio-wash finish of the coat.

Sho: I thought the refreshing ice-blue hue might help lighten the heaviness of the black coat and knit polo shirt.

—Even though they’re both black, a coat and a knit polo really do give off completely different vibes.

Sho: The different textures of the black fabrics really add depth. That’s why I think you can style any two BTMK items together and it will look great.

INFORMATION

BTMK

Address: 1F, 1-14-28 Higashinakano, Nakano-ku, Tokyo

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