FEATURE | TIE UP

Translated By DeepL

ABZORB 2000, a new standard that surpasses the times.
New Tech Style

ABZORB 2000, a new standard that surpasses the times.

Technology that embodies a tradition of innovation and craftsmanship cultivated over the years. The ABZORB 2000 from New Balance is a pair of shoes designed not only for comfort but also for “visual shock absorption. This time, under the slogan of ”New Tech Style," we will introduce styling suggestions for pairing this shoe with the ABZORB 2000. Different materials such as nylon and wool, shirts and skirts, etc. are layered to add a bit of color to the calm tones, as a spice to add a sense of discomfort to functional clothing.

  • Photo_Kohei Kawatani
  • Styling_Bunpei Matsumoto
  • Hair&Make-up_Asahi Sano
  • Text_Jun Nakada
  • Edit_Amane Yasuda

The appeal of the sculpted midsole.

The “ABZORB 2000” is a shoe that showcases the unique characteristics of the ABZORB cushioning material more vividly than ever before. Simply put, ABZORB is New Balance’s proprietary shock-absorbing material. Since its debut in 1993, it has been a key component in many models, particularly running shoes.

The full-length ABZORB sole unit combines ABZORB cushioning with ABZORB SBS pods. Its greatest appeal is comfort. While it isn’t as lightweight as the latest running shoes, it more than makes up for it with stability and durability. In other words, it’s “technology you can trust.”

Incidentally, the inclusion of “ABZORB” in the model name reflects the growing trend of placing value on functionality itself. By prominently featuring the cushioning that symbolizes New Balance, the brand clearly highlights its history and design. For the brand, ABZORB is no longer just the name of a material; it embodies “comfort, durability, and reliability.”

He has a lively vibe, while she exudes a mysterious aura. That hybrid feel resonates with the shoe’s design. The “ABZORB 2000” fits perfectly into a style that blends functional clothing with classic pieces —a style that blends the two. This is truly what we call “new tech style.”

〈New Balance〉ABZORB 2000 ¥24,200 (New Balance Japan Customer Service) 〈Means While〉Vest ¥55,000, Hoodie ¥30,800, Pants ¥39,600 (Means While) 〈XS.S.M.L〉 Shirt ¥35,200 (TEENY RANCH), 〈Paranoid〉 Wrap-around jacket ¥35,000 (Paranoid), Other items: Stylist’s personal belongings

〈New Balance〉ABZORB 2000 ¥ 24,200 (New Balance Japan Customer Service) 〈Pastor Nova〉 Jacket ¥41,800 (Pastor Nova), 〈Rustic〉 Skirt ¥47,300 (Rustic Showroom), 〈Autrico〉Skirt worn underneath ¥30,800 (Dufoie Co., Ltd.), 〈Used〉Shirt tied around the waist ¥9,350 (Harajuku Chicago, Harajuku Store), Other items: Stylist’s personal belongings

INFORMATION

New Balance Japan Customer Service Center

Phone: 0120-85-7120
Special Site

meenwile
03-6712-5309

Teenie Lunch
03-6812-9341

paranoid
https://paranoid-pd.com/

Pastornova.
info@pastornova.com

Rustic Showroom
03-6721-6406

Dufoyer Co.
086-206-5440

Harajuku Chicago, Harajuku, Tokyo
03-6427-5505