NEWS An evolved design and superior comfort. New Balance is introducing a new addition to the 990 series. Posted October 27, 2026
NEWS The new Junya Watanabe Man × New Balance collection is set to launch soon. What’s the inspiration behind its unusual silhouette? Posted October 9, 2026
NEWS Yuta Niwa presents a new installation at Tea House New Balance. He connects the balance of the feast with a single thread. September 30, 2026: Updated
FEATURE HOUYHNHNM's "Atmos Monthly"Vol. 45: 10 Atmos Exclusive Items and Collaborations for Fall 2026. Posted on September 29, 2026
NEWS A project to which Ryuichi Sakamoto devoted the last four years of his life. “Ryuichi Sakamoto & Tin Drum | KAGAMI+” is currently on stage. Posted September 17, 2026
NEWS New Balance's "990v4"—its new colorway is gorgeous. Be sure to check out this pair from the 2026 MADE in USA Fall/Winter Collection. Posted September 17, 2026
NEWS [【My Buddy 996] The New Balance 996: A Trusted Companion for Every Day. Soya Kaya (Comedian) from Kagaya Posted September 7, 2026
NEWS It's Too Late to Ask Now: What Kind of Sneaker Is New Balance's Classic "996"? A Thorough Breakdown. Posted August 18, 2026
NEWS Your trump card for competitive races. Introducing New Balance’s racing model, the “SuperComp Elite v6”! August 14, 2026 UPDATE
NEWS "New Balance Run Office," an experiential facility that seamlessly blends running and work, will open for a limited time. Posted August 13, 2026
NEWS [【My Buddy 996] The New Balance 996: A Constant Companion in Everyday Life. Yataro Matsuura (Essayist) Posted August 10, 2026
FEATURE A new form of running community presented by New Balance and “Super Sports Xebio LaLaport Toyosu.” August 5, 2026: Updated
FEATURE HOUYHNHNM's "Atmos Monthly"Vol. 43: Atmos' Top 5 Picks for Summer 2026 Sneakers. Posted July 31, 2026
NEWS Two young stars wear the new Stone Island x New Balance. A full range of products including sneakers will be available soon. May 22, 2026 UP
NEWS 2010" in navy color. Beams, celebrating its 50th anniversary, has specially ordered this classic New Balance model. May 19, 2026 UP
FEATURE HOUYHNHNM's "Atmos Monthly"Vol.41 5 Atmos Limited Edition Sneakers for Spring 2026. April 30, 2026 UP
NEWS New Balance resonates with friendship born from the Chinese street scene. Co-designed by Liberaiders and Uniq. April 13, 2026 UP
NEWS The landmark is "ABZORB ABZORB. Note the New Balance magazine stand that suddenly appeared at the scramble crossing in front of Shibuya Station. 2026.3.24 UP