NEWS [【My Buddy 996] The New Balance 996: A Trusted Companion for Every Day. Soya Kaya (Comedian) from Kagaya Posted September 7, 2026
NEWS It's Too Late to Ask Now: What Kind of Sneaker Is New Balance's Classic "996"? A Thorough Breakdown. Posted August 18, 2026
NEWS Your trump card for competitive races. Introducing New Balance’s racing model, the “SuperComp Elite v6”! August 14, 2026 UPDATE
NEWS "New Balance Run Office," an experiential facility that seamlessly blends running and work, will open for a limited time. Posted August 13, 2026
NEWS [【My Buddy 996] The New Balance 996: A Constant Companion in Everyday Life. Yataro Matsuura (Essayist) Posted August 10, 2026
FEATURE A new form of running community presented by New Balance and “Super Sports Xebio LaLaport Toyosu.” August 5, 2026: Updated
FEATURE HOUYHNHNM's "Atmos Monthly"Vol. 43: Atmos' Top 5 Picks for Summer 2026 Sneakers. Posted July 31, 2026
NEWS Two young stars wear the new Stone Island x New Balance. A full range of products including sneakers will be available soon. May 22, 2026 UP
NEWS 2010" in navy color. Beams, celebrating its 50th anniversary, has specially ordered this classic New Balance model. May 19, 2026 UP
FEATURE HOUYHNHNM's "Atmos Monthly"Vol.41 5 Atmos Limited Edition Sneakers for Spring 2026. April 30, 2026 UP
NEWS New Balance resonates with friendship born from the Chinese street scene. Co-designed by Liberaiders and Uniq. April 13, 2026 UP
NEWS The landmark is "ABZORB ABZORB. Note the New Balance magazine stand that suddenly appeared at the scramble crossing in front of Shibuya Station. 2026.3.24 UP
NEWS Focusing on the "joy" of running. New Balance introduces "Ellipse," a brand-new model based on a completely fresh concept. 2026.3.14 UP
NEWS Lift the veil, Stone Island x New Balance special sneakers. The gun will sound on March 11. Feb. 28, 2026 UP
NEWS A new style that overturns the image of the past. New Balance's new model, ABZORB 2000, is amazing here! 2026.2.10 UP