About
What is KiU?
An outdoor activity brand whose motto is to enjoy the moment no matter the weather. Its product lineup includes ponchos, umbrellas, fanny packs, backpacks, and other outdoor gear. The brand is known for its affordable prices, designs that let you “enjoy the outdoors in any weather,” and highly functional features that “go the extra mile.” Starting this fall and winter season, the brand is launching a full-fledged apparel line.
ON THE WAY Through the city, toward the greenery.
On a fall holiday, he rides his bike to the park where he’s meeting someone. His sand-beige poncho is made of a three-layer fabric that’s both waterproof and breathable. The hem, which catches the wind, fastens with snaps, and opening the double zipper creates extra room for his legs as he pedals. The longer sleeves cover his hands as he grips the handlebars. The brown pants can be converted into shorts with a zipper at the knee, but the full-length style suits the autumn breeze perfectly. It feels just right—more like hopping on your bike in your everyday clothes than heading out with a separate raincoat.
Meanwhile, she heads there on foot. Her brown jacket is made of a fabric that repels rain and wicks away moisture, and it also features ventilation to let heat escape from the inside, so even if she gets hot while walking, she can adjust her comfort without taking it off. The loose fit leaves plenty of room for layering, so even when paired with a skirt and rain boots, the outfit looks light and airy. The green shoulder bag is very practical, with pockets not only on the front but also on the sides. Although their modes of transportation differ, their destination is the same. The meeting spot is just around the corner.
