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FEATURE | Briston points to the future of wristwatches.

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Four Shops meets BRISTON

Briston points to the future of the wristwatch.

Briston" is a watch brand that offers a variety of styles with its original square cases and a variety of replaceable belts. Launched in 2013 by Brice Jeannette, a former luxury watchmaker, Briston has been attracting attention as an up-and-coming brand among those in the know. In this issue, we will take a closer look at the appeal of "BRISTON" based on the words of its buyers and the four stores that carry the brand.

  • Photo_Kenya Chiba,Masaki Nakanishi
  • Edit&Text_Satoru Kanai

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01 / Sohei Hara / BEAMS Buyer

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Watches that go well with sports and casual styles.

Please tell us why you started dealing in "Briston".

I first saw "Briston" at Colette in Paris. I remember that it was a great showcase of the same type of case with a good color combination. After that, a distributor was established in Japan, so BEAMS began to carry the brand as well.

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In what ways do you think the appeal of the brand is apparent?

Briston is a brand with a twist, with "sports chic style" as its brand theme. The brand offers a variety of colors for both the belt and the case, and all colors are easy to match with each other. The designers have experience at high-end watch manufacturers such as Cartier (Cartier) and Zenith (Zennith), so at first glance, the watches tend to be seen as dressier items, but they also go well with sports and casual styles. The watch is also suitable for sports and casual wear.

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CLUBMASTER VINTAGE STEEL ¥26,000+TAX

What do you think about the design?

I think the most distinctive feature of this watch is its original rounded square case. BEAMS offers a wide lineup of watches, but I think the case design is unique and can be matched with various styles. In recent years, Scandinavian brand watches have become popular, and the price range for wristwatches has settled around 20,000 yen. With this design, this price range is an easy choice for a wide range of uses.

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What kind of styling do you recommend using "Briston"?

This time, I matched it with a casual coordinate in navy. The image of this watch can be changed greatly depending on the material of the square case, so it can be used for a wide range of styles from business to private.

If you were to recommend Briston to someone looking for a Christmas gift, how would you suggest it?

We recommend pairing them together. You can make a pair by combining case colors, models, and belts, or you can create a pair with a completely different atmosphere. Please visit our stores to find your favorite combination.

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BEAMS Shinjuku
Address: B2F Lumine Est Shinjuku, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo
Phone: 03-5369-2140
Hours: 11:00-22:00 (weekdays) / 10:30-21:30 (weekends and holidays)
Closed: No regular holidays
www.beams.co.jp/

02 / Asako Morita / Merchandiser, The Conran Shop

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It is distinct from brands that only focus on design.

Please tell us why you started dealing in "Briston".

I started dealing with "Briston" in 2014 with a previous buyer. I have been in charge of buying since around 2015, but I still carry Briston because of its elegant colors and materials, which are unique to the Conran Shop and not found in other brands. I have been in charge of buying since around 2015.

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In what ways do you think the appeal of the brand is apparent?

The brand's background, design, and materials used are all filled with attention to craftsmanship, which sets it apart from other brands that only focus on design. The fact that new models are introduced every season keeps the brand fresh and attractive.

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CLUBMASTER CLASSIC Chronograph ¥35,500+TAX

What is your personal favorite model?

This is the Clubmaster Classic Chronographe Tortoise Shell - White Dial. This is a classic item that we have been carrying at the Conran Shop since 2014. I like the fact that it can be worn by a woman and still look elegant and casual, although the image of a chronograph with a NATO strap is that of a men's watch.

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What kind of styling do you recommend using "Briston"?

It is recommended for people of all ages, both men and women, but it is not too casual in design, so it should definitely be used by adults. The Conran Shop has many customers in their 30s to 50s who love design, and I think it can be used both on and off the job.

It is also good to wear it over long sleeves or with simple fashion. The case size is a little large for women, so it will make your arms look slimmer.

If you were to recommend Briston to someone looking for a Christmas gift, how would you suggest it?

The straps come in a wide variety of colors and are easily interchangeable, so they can be used by both couples. This season, the "CHIC" series for women is also available, so we recommend that you casually wear them as a pair.

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The Conran Shop Shinjuku Main Store
Address: 3-7-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Shinjuku Park Tower 3/4F
Phone: 03-5322-6600
Hours: 11:00-19:00
Closed: Wednesday (open if Wednesday is a national holiday)
www.conranshop.jp/

03 / Wataru Yatagai / Manager, UNBY GENERAL GOODS STORE

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Good price and design.

What made you decide to deal in "Briston"?

When my boss saw a Briston watch at Colette in Paris, a Colette staffer was wearing a beautiful blue belt with a classic-looking watch. I was so impressed with the combination that I started to deal with it.

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What is the appeal of your brand?

The depth of the acetate color, which is ordered separately from Matsukelli, and the brand concept of wanting it to match the off-duty style of adults. The appeal of this brand is that the combination of belts can change the impression to either classic or casual. We select a variety of items based on the concept of delivering to our customers what we think is a "good balance. Briston" is a good balance of product and price.

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CLUBMASTER VINTAGE Chronograph ¥38,500+TAX

Which model is your personal favorite?

This is the "Clubmaster vintage". I like the details and atmosphere of this watch, which reminds me of an antique watch. It goes well with casual styling such as sweatshirts and work pants that can be worn outdoors as is.

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Who would you like to see use Briston?

I would like this watch to be used by people who are not satisfied with clocks that everyone knows and who are looking for something new. The fact that it is still unknown to many people is its charm, and I think it is an item that will evoke the image of the user's sense of style and the many searches he or she has made for it.

I would also recommend it to those who are looking for a second watch. If you have a main watch and want to use it for fun or roughing it, enjoy the casual and chic atmosphere of "Briston".

UNBY GENERAL GOODS STORE TOKYO
Address: 3-18-23 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00 - 20:00
Phone: 03-6328-0577
www.unby.jp/

04 / Ayano Kawakami / Area Manager, Delfonics

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Feel the momentum of an up-and-coming brand.

Please tell us why you started dealing in "Briston".

When I first saw this watch, I was impressed by its tortoiseshell and stainless steel face design. The design and nylon belt, which are not found in the Delphonics lineup, made the watch look both casual and elegant, which was a deciding factor for me.

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Please tell us about the appeal of Briston.

Although it is a French brand, it has an elegant British taste, and we also feel the vigor of an up-and-coming brand. While many watches have simple and thin faces, the rounded face and the combination of different materials give this watch a warm feeling. It is an item that can be worn by any person, but the British taste makes it a must-have for gentlemen.

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CLUBMASTER CHIC ¥22,500+TAX

Which model is your personal favorite?

I like rounded and large sized watches, so the matte type of Clubmaster is quite my favorite taste. The watch gives a big impression, so it goes well with simple clothes. I think it complements my accessories so well that I don't even need them.

Delphonics began offering this item in March of this year and changed its lineup in October. Many customers purchase only the nylon belt additionally, and I think this is an item that you can always enjoy the changes. These watches are perfect as gifts, or even as a treat for yourself. By changing the belt, it can be used both on and off the wrist, so please check it out at the store.

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DELFONICS Marunouchi
Address: Shin-Marunouchi Building 1F, 1-5-1 Marunouchi, Chiyoda-ku, Tokyo
Phone: 03-3287-5135
Hours 11:00 - 21:00 / Sundays and holidays 11:00 - 20:00
*In the case of consecutive holidays, business hours will be Sunday and holidays only on the last day.
Closed: Open every day
www.delfonics.com

UNBY PR
Phone: 03-6434-0709
www.unby.jp

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