Sayo Yoshida chooses 3 gifts.

The Ambai General Goods Store, which Ms. Sayo Yoshida and I visited, is a goods store based on the concept of "Let's stuff people and their bags! The store offers a wide variety of items perfect for gift-giving. The store offers a wide variety of items perfect for gift-giving.

This time, we asked Mr. Yoshida to select items under three themes: "items for business use (on)," "gear for enjoying the outdoors (off)," and "a treat for yourself" that he himself would like to use. Mr. Yatagai, the store manager and a charismatic man who is also known for his inquisitiveness, guided us around the store. The first thing I picked up was a colorful satchel lined up in the store. For men, they have become a standard item, but for Mr. Yoshida, they seemed to be a new item.

As a Fuji Rock participant for several years, he was very interested in a waterproof bag. This bag is made of a rare 2mm-thick suede leather, which has undergone a process of waterproofing twice, so even though it is a taboo material to get wet, there is no need to worry even in a sudden rain. The lining is made of vinyl chloride coated material.

I was wearing a shell (jacket) at this year's Fuji Rock, but it rained so hard that even my pockets got soaked. ...... With this, I can carry my iPhone and wallet without worry. I want one for myself because the strap is cute and outdoor-inspired! (Yoshida)

Mr. Yatagai says that some customers who buy a gift for a man sometimes come back later to buy one for themselves. The colorful variety of the products seems to be suitable for a pair of use.

I'm eyeing the fashionable outdoor goods.

Next, we went to the outdoor gear corner on the terrace space. He said he usually cooks his own meals and mainly eats Japanese food, but when he saw the Dutch oven, he said, "It's delicious to put a whole chicken in it and roast it with herbs. I want to eat it right now.

This kitchen paper is stylish! I want to use it at home. Which lantern is brighter, gas or LED?" Yatagai-san was asked a lot of questions. The Ambai General Goods Store mainly sells items for men, so it is difficult for women to enter the store. That's why it's so helpful to be treated with such courtesy and care when choosing a gift. I found myself choosing what I wanted. That is also the fun of choosing a gift.

Vacuum flasks are essential for keeping coffee and soup warm in camp. The popular is also available in abundance. And here is Yatagai's good story about gift selection.

I recommend giving the Adventure Shot Glass Set as a gift with a set of playing cards. How about enjoying drinks and playing poker around a campfire? Many of our customers add a little something extra to their gifts. By doing so, a story is created in the gift," says Yatagai.

It is easy to focus only on the main items, but adding accessories will broaden the range of selections.

A peek into the showcase by the counter reveals "a lot of items that guys would like (laughs). Mr. Yatagai's customer service representative, Mr. Yoshida says, "I want everything when he explains it to me.

Many items that can be used in pairs.

Walking through the counter to the back of the store, you will find bags and accessories for business use as well.

I find it hard to go into men's stores unless I have an opportunity like this, but that's how I make new discoveries. I go shopping alone, but I don't know what to buy, so it's nice to have a staff member who can explain everything to me. But I forget what I gave as a gift before.

I ask a lot of questions. How long have you known the gift giver, how long have you been married? I also look at their Instagram. If I see a picture of the two of you together, it makes it even easier for me to make a proposal.

They are like detectives in their customer service style. This is also the key to success in selecting the best gift.

Yoshida checks again the leather mobile wallet from Assob, which was lined up next to the satchel in the store. This size would be a good match for the previous item," said Yoshida.

And here comes Mr. Yatagai's good story about gift selection again. If you give a wallet as a gift, you can put a credit card-shaped USB memory inside. Adding a little playfulness to a gift is fun for the giver, too. By the way, if you increase the capacity from 4GB to 8GB, it becomes a gold card.

We were all impressed by this as well. A little thoughtfulness goes a long way in making the gift selection process more enjoyable. Now, it's time for Yoshida-san to choose a gift based on three themes!

This item can also be used in business situations.

First, let's start with an item that can be used in business situations. We chose a leather mobile wallet by Assob, which features an embossed surface and is just the right size. We recommend it as a gift for those who are looking for a different kind of wallet, such as one with a money clip in the bill compartment.

The gray, almost white color can be used by girls, and the leather at this price makes it an easy choice as a gift.

Gear for enjoying the outdoors.

Mr. Yoshida, who loves the outdoors, chose an open-flame espresso maker with his trademark mustache. Following Mr. Yatagai's advice, "The bigger the machine is, the more you can adjust the amount of beans and water," he chose a 4-cup machine. He then added a cup of "AmbaiOriginal Dynex Mugalso added.

This is an item that men seem to enjoy. It is good for outdoor use and can also be used at home. The most important point is that you can drink good coffee with it.

Reward yourself.

Lastly, a treat for yourself. Mr. Yoshida selected a sacosh, which he had his eye on from the beginning.

I like red this year so much that I wondered if I should wear my red sweater again today. I also like the texture of the leather, and I chose it for its size and functionality of being waterproof.Key chains from CANDY DESIGN&WORKSI also like the sound of the key on the I don't think I'll lose it, and it's a good accent," says Yoshida.

After the photo shoot, Ms. Yoshida and the female staff continued to browse the store. They asked questions to the staff, as they do not usually enter such a store, while selecting Christmas gifts (and a reward for themselves).

As Mr. Yoshida said, the most enjoyable part of the gift-giving process is the time spent choosing the gift. The person receiving the gift should cherish the gift that was chosen with the recipient's face in mind: "I wonder if they will use it, and what they will look like when I give it to them. That is why it is such a joy to receive an item of your choice. If your girlfriend, wife, or friends around you are having trouble choosing a gift for a man, you may want to casually invite them to visit "Ambai General Goods Store".