The limited-time pop-up store opened with a ceremonial performance!
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In addition to T-shirts and caps featuring the script logo and long sleeve T-shirts with impressive graphical designs and coloring, the Asia tour also included a set of incense with Kumba and a sweatshirt cardigan with Loopwiller as collaboration goods from invited local brands. The lineup also includes an incense set with Kumba and a sweatshirt cardigan with Loop Wheeler. In addition, a Japan-only T-shirt with the word "TOKYO" printed on it will also be released. Popular items sold out before the end of the period, recording unprecedented sales.
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This Asian tour was held on an unprecedented scale, with direct support from the Embassy of the Netherlands. A ribbon-cutting ceremony was held on the first day of the opening of the pop-up store, making it a fitting finale to the event.
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The Pata team continues to build up with the addition of new members.
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Guillaume Smit is one of the co-founders of the brand. He is the brains behind the creations that "Pata" is involved in.
A friendly run event with many running teams will also be held!
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The run event was organized by AFE, the fashion industry's premier running team. Other Tokyo-based running clubs will gather at the Bunka Yusen to run through the Tokyo night with the Pata crew.
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A commemorative photo at the "Blue Cave," a series of Instagram-worthy spots in Yoyogi Park! A total of nearly 50 runners gathered at the "Blue Cave" in Yoyogi Park!
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The runners ran a brisk 5 km round-trip between Ikejiri-Ohashi and Shibuya. Since it was a weekend night, the runners ran through the busy downtown area and along the lit-up streets, taking pictures at photo-op spots along the way, and enjoying the location that only this time of year can bring.
He attended a popular house event, and also went into the after-party!
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The after party at Contact was held after the run. The main lounge floor hosted the ever-popular house party "EUREKA!" and the lounge floor next to it hosted "Pata" and other DJs who are associated with them. The one-night-only fan-night event was a lot of fun.
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The venue was already crowded before 24:00, when the event began, with many of the members who had participated in the run event and fans of "Pata" also in attendance. In addition, a small booth was set up on the floor to sell limited edition vinyl and other goods, making this event a rare opportunity for those who came to the event. With the help of quality sound and drinks, the night went on in Shibuya's newest and most talked-about night spot.
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Amsterdam and Tokyo . The two cities with different cultures resonate as cultures through fashion, running, and music. How did this special day embodying the ideal form of street culture, which was appropriate for the final leg of the tour, affect them, and how will this experience be fed back into their creations? We will keep an eye on the future activities of "Pata" as well.