HOUYHNHNM

FEATURE | Selected by Huinamu! Brands to watch this spring/summer.

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2018 SPRING&SUMMER COLLECTION.

Selected by Huinamu! Brands to watch this spring and summer.

SALE!!! SALE!!! SALE!!! SALE!!!! in every shop from now on. I'm sure your purse strings are loosening, but at the same time, the next spring/summer collection has already started up in some places. So, we have picked up the brands you should check out for the 2018SS season from the point of view of Huinamu. Enjoy your last fall/winter shopping and don't forget to check out the upcoming spring/summer season!

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courtesy of BALENCIAGA

BALENCIAGA Balenciaga

I would like to have them wear their sleeves just once.

An unexplained trendsetter led by Demna Vasaria.Triple SWhile the eye tends to be drawn to iconic products such as jeans and logo items, the most appealing feature is the amazing pattern-making derived from couture techniques; once you try on a universal item such as a G-janes or hoodies, you will be amazed at the extreme sizing and three-dimensional silhouette. Although they are collection pieces, you can easily wear them in your daily life. This may be the reason why the general public is so enthusiastic about "Balenciaga". As proof of this, the theme chosen for this season is "fathers and children in the park on weekends. The mountain parkas and oversized polo shirts that fathers might wear on their days off are natural, yet instantly recognizable.

www.balenciaga.com/jp

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©Louis Vuitton / Ludwig Bonnet

Louis Vuitton Louis Vuitton

Kim Jones is a traveler at heart.

Louis Vuitton made a splash last season with its collaboration with Supreme. Kim Jones, the artistic director of the men's collection, has also made the once-obscure Louis Vuitton more accessible by involving other youthful admirers such as Hiroshi Fujiwara. Apart from that impact, this season's collection is inspired by travel, particularly the Hawaiian Islands, as a return to his roots. The exotic Hawaiian patterns and items reminiscent of the extreme sports that can be enjoyed there are all catchy, and I would love to have a pair of the sacochets and sandals at all costs. By the way, Kim has been to almost all of the islands featured in a book she received from someone titled "50 Islands I've Never Been to and Will Never Visit. I see, he's taking pictures in the great outdoors with his "Louis Vuitton" luggage on the floor.InstagramSo that's what the photo of the "Mere Old Man" was about.

jp.louisvuitton.com

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GUCCI Gucci

Inspired by that musician.

"It's a little bit funny~, this feeling insi~de. This is the beginning of the song "Your Song," which everyone will remember if they hear it. So, the artist that Gucci collaborated with for the 2018 SS collection is Elton John. I think there are fewer brands that focus on a specific person or matter these days, but I love collections like this where the designer's tastes and preferences can be directly felt. I love to see collections like this that directly reflect the designer's taste. I get excited just by looking at a velvet jacket with a cinched waist or a satin blouson with a star motif, regardless of whether I wear it or not. I can't wait to see what kind of fantastic collection Alessandro Michele will show us in his soon-to-be-released 2018 AW collection.

www.gucci.com/jp

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Dries Van Noten Dries Van Noten

Doris was still Doris.

While looking at the spring/summer collections of various brands, Dries Van Noten was the first to catch my eye. Isn't this smoky color scheme too beautiful for spring/summer? The dusty pink with a hint of sweetness is a must-have for men. In addition, the neat tailoring and the relaxed silhouette that cannot be described as oversized. The elegance that can be sensed from every aspect of the garment, even if it is not flashy, remains the same as ever. No matter how much the world's fashion brands lean toward "street" style, I feel that only Dries Van Noten has maintained its originality, and that is why its presence stands out even more.

www.driesvannoten.be

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JIL SANDER Jil Sander

The 1st runway of attention by Mr. and Mrs. Meyer.

Known as the founder of OAMCLuke MayerIn April 2017, it was reported that Jil Sander and Lucy Meyer would be appointed creative directors of Jil Sander. I thought to myself, "The times have changed, a former Supreme designer leading Jil Sander..." I have been waiting for the runway to finally take place in Milan. The minimalism that has been a trademark of Ms. Jil Sander's has been inherited, mixed with military elements that can be glimpsed in the creations of "OAMC," and varied with loose silhouettes and draping, and the result was a very satisfying show. For now, I would like to repurchase the poplin white shirt that appeared repeatedly at the show for the first time in a while.

www.jilsander.com

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Gosha Rubchinskiy Gosha Rabchinsky

The Burberry check is unbearable.

This is an unexpected collaboration with Burberry! The first half of the collection was centered around the psychedelic style that evokes the soccer and skate culture that Gosha Rubchinskiy is known for, while the second half consisted of contrasting looks centered around the items from the collaboration. The collection was nostalgic for fans of yesteryear, but fresh for the youth generation, the brand's main target audience. Moreover, the collection was not overly elaborated, but retained the unique stylishness that is the charm of old Burberry. The original "Burberry" also used Burberry check this spring/summer.itemand the frequency of seeing them on the streets will increase sharply this year.

gosha.apps.burberry.com/jp

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MACKINTOSH 0002 McIntosh 0002

The premium line, the second in a series of high-profile products.

Kiko Kostadinov.I think it's a good idea. Those who were quick to take notice may have had their eyes on it for some time. Mackintosh 0002 is the premium line by the child prodigy who established his own brand just one year after graduating from St. Martin's. In a departure from the jet-black mood of its predecessor, which focused on rubber, 0002 focuses on "glass" and has a lighter mood with pale tones and materials such as ultra-lightweight nylon and traditional rubberized fabrics. Sometimes the silhouette is altered by exposing structures that should be on the inside, and the linear cutting is minimalistic and somewhat uniform. Nevertheless, it is the delicate and intricate construction that cannot be perfectly conveyed just by looking at the text and the look that is the real appeal of Kiko's clothes. It is best to pick up a piece and actually put a sleeve on it!

mackintosh.com/jp

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Lacoste Lacoste

Did you know that the collection line is hot?

Lacoste is known for its alligator polo shirts. Because of the authenticity of the brand, it has been a promise to go up two sizes or so in order to incorporate it into today's fashion, but the collection line we saw in Paris was full of a trendy feel while still retaining the traditional Lacoste style. The polo shirts were custom made with a wide opening around the neck, and if you look closely, you can see that the crocodile logo is slightly tilted, which is full of playful elements. The nylon pullover with a sense of nostalgia is also exquisite in its dorkiness, to put it bluntly. Unfortunately, it seems that only a small number of these items are available in Japan, but it is definitely worth paying attention to.

www.lacoste.jp

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OFF-WHITE c/o VIRGIL ABLOH™. Off-White c/o Virgil Abloh™.

The HOT brand of the moment.

Off-White c/o Virgil Abloh™" is so popular that we can say with certainty that "not a day goes by when I don't see that striped pattern on the streets. In addition, we tend to look at the stripes with a certain amount of suspicion because we see our favorite celebrities wearing them every day on social networking sites, but the collection line has been designed with this in mind. The 18SS collection presented at Pitti was also a collection that faced traditional tailoring with Virgil's unique deconstructive approach. The theme was "temperature. The theme was "temperature," not only in the sense of climate, but also in the sense of what is HOT right now? What is the meaning of the word "cool"? What is the meaning of the word "cool"? Virgil is really intelligent, isn't he? But I am also interested in the trend of collaboration projects such as NIKE's "THE TEN. The "Girlfinum" project.interview (i.e. television, newspaper, etc.)Surprisingly, we were eager to collaborate with "Pentel.

www.off-white.com

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BEN TAVERNITI™ UNRAVEL PROJECT Ventavanity™ Unlabeled Project

The latest form of luxury street brand.

Virgil Abloh in tow.Luxury Street BrandThe characteristic of "Ventavanity™ Unlabeled Project" is the high quality of Italian-made products in spite of its street style. A new brand that has just made its debut is "Ben Tavaniti™ Unlabeled Project". Creative director Ben Tavaniti's partner is Joyce Bonelli, who does hair and makeup for the Kardashian family. The oversized hoodies, cut-and-sewns, and strong graphics reflect the current era, and the fact that it is still difficult to find others in Japan stimulates the desire to buy.

www.instagram.com/bentaverniti_unravelproject

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KOCHÉ Cochet

A must-see for soccer fans!

When I saw the look on the left, I was surprised to see that it was the home uniform of Paris Saint-Germain FC! I was surprised. However, as is typical of Cochet, it has been elegantly customized with bijoux and corsages. The world is full of collaborations with sports brands, but there are not so many examples that make the best use of the sports items themselves. The fact that Christelle Cochet is able to sublimate these items into collection pieces can be attributed to the fact that she is a female designer who uses couture techniques to create delicate embellishments. The day when "Cochet," which has already established a firm position in the women's fashion scene, will make a splash in the men's fashion industry is not far off.

www.koche.fr

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WIBOE PROJECTS Wibo Projects, Inc.

The No. 1 find of the season.

This is a brand of a designer with experience at Balenciaga, Y-3, and Loewe. Hearing this, one's expectations are bound to rise, but the coats produced by Wibeau Projects are of a quality that matches his background. The tailoring of a maison is mixed with light and airy fabrics and pop colors. The balance between tightening where it is tightened and removing where it is removed is exquisite. By the way, how did I know about this brand?The lovable clothes fool.Exhibition of "Reshop" by Mr. Kaneko, who is well-known for his work at Check it out.InstagramWith less than 400 followers on the "Wibeau Projects" site, it was a brand known only to those who truly knew about it. The aesthetic sense of "Reshop," not to mention the excellence of "Wibeau Projects," is as good as it gets. Wibeau Projecuts" and "Reshop" are indeed outstanding.

www.wiboe-projects.com

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PRESSURE Pressure

A full-fledged Parisian fashion magazine.

In this day and age, a brand can be started with just a rough print on a Gildan body. With so many choices, it can be difficult to know which to choose, but the first thing to consider is freshness. The brand "Pressure" has just debuted in the 17AW season, and is being produced by the Paris-based fashion magazine "Pressure. The director has worked with such prestigious companies as Nike, Chanel, and Hermes in the past, and has recently been working with the world-renowned boutique "PRESSURE.BROKEN ARMIt seems that he is also responsible for the website and the look of the "Mere Old Man". In other words, the quality is second to none. Some of the items in the lineup are printed in Japanese, but that's also part of the charm.

pressure.fr

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TAKAHIROMIYASHITATheSoloist. Takahiro Miyashita the Soloist.

Takahiro Miyashita returned to Tokyo!

Looking back over the span of the past 10 years, there is no doubt that the Tokyo Collection has never been this exciting. From the Black Eyepatch show at the former site of the Kannon Noh Theater to the joint event by Sakai and Undercover, the Tokyo Collection has never been this exciting. But from a male point of view, Takahiro Miyashita was at the center of it all. The show, titled "Hello, I am The Soloist." in the brand's seventh year of existence, was monotone from start to finish, with a mix of male and female models. The show was centered on suit styles, with details and textiles that evoked "teen spilit" by incorporating elements of music and western clothing. This was truly a condensed version of the identity of "Takahiromiyashita the Soloist. What would we buy this season if we did not buy this exciting collection?

the-soloist.net

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doublet Doublet

A new standard bearer of the Tokyo brand.

The "Doublet" has become a household name worldwide, with Travis Scott and Big Bang's G-Dragon wearing it in private (his fall/winter camel fur coat was sold out instantly, apparently). Is such a thing possible? ) The boldness with which the concept of "Is that even possible?" is given shape is still present this season, and the theme is "UNDEAD-STOCK," a coined word from "UNDEAD" and "DEADSTOCK. UNDEAD-STOCK". The idea of a T-shirt on a T-shirt, a bag on a bag, and a print on a T-shirt are all the same, but they are all done with a single, one-of-a-kind technique. The prints on T-shirts on T-shirts and bags on bags are just the same, but they are interesting in a roundabout way. In our company, there were shirts with "DRESS SHIRT" embroidery.

doublet-jp.com

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BED j.w. FORD

Expect to see more leaps and bounds in the future.

BED j.w. FORD" has suspended its participation in the Tokyo Collections for the past two seasons. This is because he has decided to focus more on his overseas activities than ever before. I feel both sad and happy about this. The theme they chose for the new collection was "the. The collection is a condensed version of the brand's originality, a collection of the best of the best, so to speak, and is a must-see for all but the most discerning fans. The style of tucking in high-waisted pants with a shirt open at the chest and wearing a jacket is the very image that "BED j.w. FORD" has built up. Surprisingly, this was the first time for BED j.w. FORD to develop a patterned lineup, and the playing card print shirt used as an inner lining in the left look was particularly cute. Even those who don't like all-patterned items may be able to enjoy this collection.

www.bedjudewillford.com

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stein Stein

Embodies "Less is More."

Stein, which originally started out as a collection of cut-and-sew clothing only and is now in its third season, focuses on Mies van der Rohe, a German architect who is considered a master of modern architecture along with Le Corbusier and Frank Lloyd Wright. The focus was on Mies van der Rohe, a German architect who is regarded as one of the masters of modern architecture along with Le Corbusier and Frank Lloyd Wright. His words "Less is More" may ring a bell. The collection expresses the gap between the inorganic architecture and the space he creates, and includes cut-and-sewns printed with the aforementioned quote and leather pants inspired by the Barcelona Chair. Whether it is daily necessities or anything else, I am always attracted to German products with a solid, industrial design. This season's Stein clothes are also overflowing with such appeal.

storecarol.com

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cantate Cantata

Creating the one and only.

In today's Instagram-obsessed world, it is inevitable that the popularity of logo items is concentrated on those that can convey information at a glance, but "Cantata" by Shin Matsushima is a brand located at the opposite end of the spectrum. Cantata" by Shin Matsushima is at the opposite end of the spectrum, making full use of Japan's proud handcraftsmanship to produce clothes made of the finest materials. Nankin-dama-rim, rubbing balls, and pine needle bartacking are used for inside pockets of jackets, and shirts are finely stitched with cotton thread at 35 stitches/3cm for an elegant look. Even if it does not appear directly in the design, the manufacturing process that creates persuasiveness when worn is truly one-of-a-kind. The price may not be affordable, but it's the New Year (or so the saying goes), so why not take the plunge and jump off the clean slate?

www.cantate.jp

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