This is an in-depth report on the one-night-only special party that confirmed Teva's momentum!
Teva is the first brand that comes to mind as a representative of sports sandals. The brand is now recognized as a staple for summer footwear, but we have a feeling that it will be making a lot of noise in the fall and winter months as well. This is because of the release of the "Arrowwood Evo WP," which connects urban life and the outdoor scene. A party was held the other day to celebrate the launch of the fall/winter collection. Here is a report on the party, which was held at the ATMOS Shibuya store, which was colored with the colors of Teva.
At the entrance, a new Teva product welcomes visitors!
On the last day of September, when the autumn season is gradually approaching and long-sleeved tops are becoming indispensable, the "Teva Fall 2016 Launch Party" was held at the ATMOS Shibuya store, located just past Shibuya Center Gai.
This party was held to commemorate the recent release of Teva's new Arrowwood Evo WP. The first thing that caught my eye as I passed through the entrance of the store was this item.
Teva's sports sandals are symbolic of the straps on the upper part, and the Arrowwood Evo WP inherits the DNA of these sandals, but in a very sleek appearance. The design, which even gives the impression of futuristic nuance in a little mode, is a perfect match for the "sports mix" and "athleisure" styles that have been discussed on the fashion scene in recent years, as well as for street and casual outfits. It also seems to go well with street and casual outfits.
Here's what's great about "Arrowwood Evo WP"!
Founded in 1984, Teva began when river guides in the Grand Canyon in the U.S. released sandals with an ankle strap to prevent flip-flops from falling off while near the water. Since then, the brand has continued to support the feet of active people, and naturally, the "Arrowwood Evo WP" is a pair that is not only well-designed but also perfectly functional.
There are two reasons for this. One is that, as the name "WP = Water Proof," it is waterproof. The lining is made of TIDE SEAL, a waterproof and breathable material, making this item suitable for rainy days as well as camping and festivals.
Arrowwood Evo WP" ￥14,000+TAX Sold at Teva's official website, as well as at sports stores and select stores nationwide.
Another reason is the "lightness. The sole is equipped with Teva's proprietary "Flowlite™" sole, which is surprisingly light at 324 grams per pair (size 27cm). Moreover, the sole has resilience, cushioning, and excellent grip, so you can walk as lightly as if you were wearing full-fledged jogging shoes.
The socks-on style is also a must this season!
At the ATMOS Shibuya store, which consists of two floors, the first floor is dedicated to the Arrowood Evo WP, while the second floor is dedicated to women's wear, featuring Teva's synonymous sports sandals and socks in a coordinated fashion.
The style of plain all-white sports sandals with colorful socks will continue to be a trend this fall/winter. The women's visual, which was produced in the U.S., also pushed this style with knits and coats.
The party was crowded with many people.
Drinks and food were also served on the second floor, where models, stylists, and others in the fashion industry could be seen chatting and laughing over a cold drink. Some of the booths were used for photo shoots, and it was impressive to see people enjoying the world view of Teva while enjoying the various contents.
Many people who came to the exhibition that night were seen repeatedly picking up items on display and taking pictures of them. This proves that many people are paying attention to Teva in the fall and winter as well. From now on, Teva items will be indispensable not only in spring and summer, but also in fall and winter throughout the year. If you are thinking of getting ready for winter, we recommend that you start with your feet.
