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Reebok CLASSIC DMX FUSION DEBUT!

Explained in 4 points. Why you should pay attention to the Reebok Classic "DMX FUSION".

The "DMX RUN 10," which was introduced in 1997 and adopted the "DMX Moving Air Technology" cushioning technology by Reebok, had a unique look at the time when high-tech shoes were at their peak, and it took the scene by storm. The original color was reissued at the same time! The original colors are being reissued at the same time, and we will explore the appeal of the "DMX" series, which is attracting attention as a new movement, from four different points. Please take a look at the visuals, which were shot by HOUYHNHNM's.

  • Photo_Hiroshi Manaka
  • Styling_Koji Oyamada
  • Hair&Make_Yosuke Toyoda
  • Model_Fukutaro
  • Text_Masahiro Minai
  • Edit_Hiroshi Yamamoto

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What kind of technology is DMX anyway?

DMX Moving Air Technology, or DMX, is Reebok's signature cushioning technology that absorbs shock and rebounds as the air in the air chamber connected by a single tube in the sole moves in response to the movement from landing to kicking off.

Originally, it was a function of an outside company called Energia, but when Reebok modified it, the functionality was dramatically improved, and with it, the name was changed to Dynamic Cushioning, DMX, and so on. Initially, it was used only in the walking category, but was later incorporated into outdoor shoes as well.

The DMX 10, the most advanced version of the DMX, attracted athletes with its unparalleled shock absorption and rebound performance.

Later, the category was expanded to include basketball shoes and cross-training shoes in addition to running shoes, and the Answer Series, the signature model of NBA superstar Allen Iverson, was also adopted.

The DMX 6, with six air chambers and forefoot flexion, was also presented, offering a rich lineup to suit every type of athlete.

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What happened to DMX after that?

The number of air chambers in the DMX series is the name of the technology itself: DMX 2 is for walking shoes, DMX 6 combines excellent rearfoot cushioning and forefoot flexibility, and DMX 10 combines unparalleled shock absorption and rebounding properties. The number of air chambers in the DMX series is the name of the technology.

And the DMX-equipped models are highly popular on the street scene due to their stylish design, and designer Alexander McQueen greeted the crowd at his show wearing the first color of the DMX RUN 10.

DMX succeeded in establishing a firm position as Reebok's cushioning technology and became synonymous with Reebok cushioning technology, and later developed a flexible, highly cushioned material called DMX foam.

It was also used in Iverson's signature model, the Answer IV, but it transcended the original DMX's basic concept of "shock absorption and rebound through the movement of air in the air chamber built into the sole as the foot moves from landing to kicking off".

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What has evolved over the past 20 years?

Twenty years have passed since the introduction of the DMX RUN 10 in 1997, which marked a major evolution in the DMX technology. During that time, Reebok introduced new cushioning technologies such as Zigtech and Floatride , which were highly regarded by athletes.

So DMX was only found in walking shoes and classic lines, but DMX is evolving again.

While the DMX RUN 10 had DMX Moving Air Technology built into the outsole, the DMX FUSION, a new model with newly evolved DMX, has DMX embedded in the midsole area, placing DMX closer to the foot so that the unparalleled cushioning performance of this The DMX FUSION is embedded in the midsole, allowing you to feel the unparalleled cushioning performance of this technology in the sole of your foot.

And the upper is adopted ULTRAKNIT of digital knitting technology that did not exist 20 years ago, fitting performance is also greatly improved. Thus, both the cushioning performance and the upper portion have evolved DMX RUN 10's original color, green, has been revived in the modern era.

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All items worn are personal items of the stylist.

What is the impact of DMX FUSION on the current sneaker market?

The current fashion scene has been greatly influenced by the street taste of the 90's, including loose fits, and the '90s is also an important keyword in the sneaker market.

The DMX FUSION, to be released by Reebok Classic, has already attracted attention from sneaker freaks and fashionistas for its high-dimensional fusion of 90s-inspired coloring and the latest technology.

Combining the design essence and color combination of the DMX RUN 10 with an ULTRAKNIT upper and the most advanced DMX for a fit that makes your foot and shoe one, this model keeps you comfortable even after long hours of wear.

Mixing stylish design with comfort has been a major trend in the sneaker scene recently, and DMX FUSION adds to it by adding design elements from the DMX RUN 10, a historical masterpiece that will have a major impact on the current sneaker market . seems likely.

. and the reissue of the original DMX RUN 10 colors to be released at the same time.

Reebok adidas Group Customer Service
Phone: 0570-033-033
reebok.com

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