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I first became interested in fashion about 40 years ago, when I was in the upper grades of elementary school and junior high school. Patrick" had already been introduced in magazines such as "POPEYE" at that time, so I was already aware of the brand.

Patrick" has its origins in 1892, when shoemaker Patrick Beneteau started making shoes in the village of Poussouge in western France, and for our generation, the company has the image of representing a French brand in sports shoes. The colors and materials used are slightly different and unique.

They used to release soccer spikes and other shoes, but as a friend of mine from my high school soccer team said, "The art-like form is too good to use on a rainy day or the day after that!" He was certainly classy, as he said, "It's a shame to use it on a rainy day or the day after that! The Artis and other sneakers are simple in design, but their color schemes and use of materials are unique and original.

From the moment you open the box, you can feel the esprit unique to the French brand. In the 1980s, there were only a few stores that carried the brand, and it was not a brand that could be found anywhere, so it was a coveted brand for many people.

Patrick" has completely shifted its field of activity to the street, and is now much more common than it was then, maintaining a stable popularity in the Japanese sneaker scene, but another major characteristic is that its sales style is distinct from fads and trends.

The Patrick brand is not flashy, but it has always had the image of a pair in the shoe boxes of fashionable people and worn in heavy rotation. As mentioned above, the brand used to have a strong impression of French taste, but now, 40 years after its arrival in Japan, it has just as strong an image of being Japan-made, that is, carefully produced in Japan using carefully selected materials.

It is not unusual these days for young people who wear "Patrick" shoes to be unaware that the brand originated in France. For the older generation, including myself, "made in France" was a major reason for purchase, whereas for today's youth, "the basic design is not easily influenced by fads and trends, and matches a variety of fashion styles, so there are many opportunities to play an active role" seems to be a major reason for purchase. It seems that "basic designs are less susceptible to fads and trends and match a variety of fashion styles, so they have many opportunities to be used.

In fact, I got the Copenhagen model myself the other day, and it is definitely more sophisticated than other brands' white upper sneakers, and I liked that it matches not only casual bottoms like denim, chinos, and sweat pants, but also dressy outfits like wool pants. I liked them. I also liked the tight and beautiful shape of the opening of the shoes.

Patrick" is famous in the sports scene for its soccer spikes worn by top players such as Michel Platini, who led the French national team in the 1980s, and Kevin Keegan, a two-time Ballon d'Or winner, but it has also been worn by many famous people in the casual scene.

The strange thing is that all of these shoes have been worn for many years and blend in with the coordination as if they have been there forever. Even if they are brand new. I think that is the main reason why this brand has been loved for so long.