Three things to see that will make you want to visit Munsingwear's flagship store. | feature

WHY Munsingwear? VOL.2

Three things to see and do that will make you want to visit Munsingwear's flagship store.

Munsingwear, known for its penguin logo, has been attracting attention as the spearhead of a new symbolic icon. The flagship store of Munsingwear, which started out as an underwear manufacturer and established its popularity as the world's first golf wear brand, has opened in Ginza. We visited the store one step ahead of others with two guides, Taisuke Nakamuro of Murofis and model Kokoro Saegusa. We analyzed the three main points of interest in the new store and thoroughly dissected its appeal. We will also introduce the reception party.

Photo_Takaki Iwata
Hair&Make_Yumiko Horiguchi (Kokoro Saegusa)
Text_Yuho Nomura
Edit_Hiroshi Yamamoto

Left: Kokoro Saegusa / Model
Born in Ishikawa Prefecture in 1987. She has appeared in various women's fashion and beauty magazines, including "CLASSY.", "ar", and "steady." magazines, as well as in advertisements. In the past, she was the first image model for "RakuGol," a golf site for beginners, and a regular on the golf program "Asugol! a golf show for six months. As a result, her private life has recently become her life's work, and with a best score of 79, she is well known as a leading figure among women golfers who have established an image of golf in both their public and private lives.

Right: Taisuke Nakamuro / Representative of PR and branding office "muroffice
Born in Tokyo in 1981. He started his career as a store staff of "EDIFICE" when he was a student, and was in charge of casual press for the brand from 2003, leaving the company in 2007. After working as a freelance press, he became the representative and director of "muroffice" in 2008. He is active in a variety of fields other than fashion, armed with an aesthetic sense that is said to be the best in the industry and the ability to talk. His hobby is golf, where he boasts an average score of less than 90. His trademark mustache is still in place.

1. a stunning lineup of polo shirts synonymous with the brand!

Munsingwear Clubhouse Ginza, the largest flagship store of Munsingwear in Japan, newly opened in Ginza, a town for sophisticated adults. The first thing that catches your eye when you arrive at the store is the penguin mark on the facade. After confirming this landmark, which is illuminated at night, let's go inside the store.

As soon as you enter the store, you will see a pop-up corner that changes fluidly with the seasons and campaigns.

Now just after opening,Previous ArticleThe "Continental Polo" series, which was introduced in the "Continental Polo" series, is on display and for sale. Although the main color is white, the charm of the actual store is that you can take a look at the different materials and details of each item, and see for yourself.

Mr. Nakamuro, who has a family of traditional style, showed interest in such meticulous attention to detail.

NakamuroBecause of my work, I look at details such as the material and sewing first, rather than the design. This series is made of organic cotton, and its firmness and elasticity are definitely good.

three branches of a branch familyMoreover, they are all the same white, but the colors look slightly different depending on the fabric.

NakamuroI especially like this pile fabric model. The surface, of course, is very soft to the touch on the inside, almost velvety. It makes me want to wear it as a set-up.

three branches of a branch familyYeah, yeah. The luster is also unique. Pile fabrics don't seem to have much elasticity, but this one stretches and shrinks well. It feels good on the skin and looks comfortable to wear.

A variety of displays with a hint of craftsmanship.

In the center of the first floor, a wide variety of color variations of polo shirts, which are synonymous with the brand, are displayed. There is a wide variety of designs, from standard items to seasonal models and special-order items.

In addition, there are polo shirts made using a different manufacturing method, tailoring method, and embroidered penguin mark. In addition, tools such as textile products used in sewing, sewing machines, measurements, and collar die-cutters are displayed. Visitors can catch a glimpse of the brand's craftsmanship.

NakamuroThere are polo shirts with such unusual tailoring, aren't there? If I were on the factory side, I would be troubled if I received this specification sheet (laughs).

three branches of a branch familyIt's designed like a baseball shirt. Unusual. There are many other kinds of buttons, too, which are very artistic!

NakamuroIt's a masterful technique. And then there are the penguin symbols. If you look closely, you can see that there are so many different types of ties, different faces facing different directions, and the designs themselves are very different to begin with.

three branches of a branch familyIt's like I'm looking for a mistake (laughs). Just looking at the penguin logo, you can feel the history and depth of the brand.

NakamuroThis is a special-order model that is rumored to have been made in cooperation with [SHIPS]. The name "Grand Slam" means that this model is derived from the golf line.

three branches of a branch familyI see. So that's where it came from. And the package design has a retro taste, and the penguin's expression is unique. And if you look closely, you can see the number of buttons is also different! I'm not sure if it's the same thing or not, but it's a unique design.

NakamuroThere are a number of points that are truly special-order items.

2. a special room with a prestigious clubhouse series appears!

On the second floor, you will find a corner with a full lineup of apparel, bags, shoes, and other accessories that can also be worn in town. All of these are lifestyle proposals, a new innovation for a brand that has come from an underwear and golf wear background.

And the room behind it is the largest attraction on the 2nd floor, a space where the Clubhouse Series lineup is condensed. To begin with, a clubhouse in golf refers to a facility on a golf course that is available only to golfers or members who use it because it is a gentleman's sport.

The quality of the environment, including lockers, rest areas, and restaurants, varies from golf course to golf course. The room prepared at the "Munsingwear Clubhouse Ginza" this time is a luxurious and different space that can truly be called a VIP specification.

Jackets, loungewear, and well-tailored shirts, all designed to be exclusive clubhouse uniforms, are available, as are many high-quality apparel items.

three branches of a branch familyA feminine sleeveless shirt with a red checkered skirt, very pretty. It is a combination that looks great when worn on the town rather than for golf.

NakamuroMm-hmm. That combination is cute, even from a male point of view.

three branches of a branch familyThe silhouette of the skirt is also different from the recent trend, with a rather puffy culotte-like design that is fresh.

NakamuroIt's not that it's old, but that the design is based on the importance of prestige and tradition. It is a clubhouse series, and it will be useful on the way to and from home to the golf course, as well as at reception parties.

The brand's commitment to excellence originated in underwear.

NakamuroIt is refreshing to see such elegant loungewear made of organic cotton for sale. It is helpful for me because I don't usually have a chance to wear proper bedclothes at home.

three branches of a branch familyI, on the other hand, routinely wear loungewear to bed, so it was the first thing I noticed. Changing into loungewear or pajamas makes me think, "Okay, let's go to bed!" and I recommend it as a good way to switch up the rhythm of your life.

NakamuroI see. That may indeed be a reasonable point. And I'm glad to hear that high-quality organic cotton that feels so good against the skin will improve the quality of your sleep. I can feel the commitment that only Munsingwear, which started out as an underwear brand, can make.

3. a wide range of authentic clothing and gear. There is also a space for relaxation.

The third floor, the top floor, differs from the previous floors in that it is decorated in the motif of a locker on a golf course. The space is lined with authentic golf apparel, gear, and goods, and is designed to increase golf fever. This playful presentation is the secret to keeping customers coming back.

The space at the back of the floor is the key part of the 3rd floor. The walls are neatly lined with bags, accessories, and gear-related goods for the golf scene, and the center space features pickup items according to the season.

A counter space is set up behind glass, where visitors can relax and talk about golf over a cup of original coffee, which is served at the store. Moreover, this corner will function as a free space where events will be held in the future.

three branches of a branch familyThis head cover is also cute. According to a staff member, each one is handmade by an overseas designer for a special order with a brand called "Bobby Dazzler. It seems that the head covers are only available at this store in the world!

NakamuroSo is it a one-of-a-kind item? That's amazing. I didn't realize it was a head cover until you mentioned it, and thought it was a doll for display (laughs). (Laughs) I can sense the depth of Munsingwear's nostalgia in their selection of unique golf goods like this.

three branches of a branch familyThe surface material of the bags displayed on the top row seems to be inspired by grass in parks. Is that color probably Yoyogi Park or something like that?

NakamuroOh, that's right! Indeed, the texture is the grass itself. But Mr. Saegusa, you know a lot about it. On the contrary, I apologize for my lack of knowledge (laughs)."

The place is worth seeing for golf lovers as well as clothing lovers.

NakamuroEverywhere in the store, there are fixtures and store construction devices that evoke golf, making it a space that is worth looking at not only for those who like golf, but also for those who like clothes, and that will easily get you interested in golf.

three branches of a branch familyThese locker-based shelves are also very clever. The bench sofas are part of the design so that customers who come to visit can relax and enjoy the space with their families.

Munsingwear Clubhouse Ginza is a smart and stylish space that concentrates the philosophy, history, and craftsmanship that Munsingwear has cultivated over the years. We hope you will visit and enjoy the world view.

Extra Edition. A report on the reception party, which was a great success!

Munsingwear Clubhouse Ginza opened on Saturday, April 7. The reception party held three days prior to the opening brought together many people from the golf and fashion industries. Here is a photo report of the event.

Next, we will introduce snapshots of some of the models and celebrities associated with Munsingwear and golf who visited the reception.

Left: Saya Kagawa, an exclusive model for "Oggi" magazine, was also spotted! Right: Model and TV personality Erika Mori, who professes that golf is her hobby, also took a commemorative photo!

Left: Mr. Takuma Iwasaki, a model and actor representing the millennial generation, also attended the event. Right: Patricio, a well-known golf enthusiast and Munshingwear catalog model, also attended the event.

Left: Model Tatsuya Hino and his wife EMI also graciously cooperated in the photo shoot. Here they are with their adorable child. Right: Model Kokoro Saegusa, who also appeared in this project, took time out of her busy schedule to attend the reception party!

Munsingwear CLUBHOUSE GINZA
Address: 5-5-18 Ginza, Chuo-ku, Tokyo
Business hours: 11:00 - 20:00
Phone: 03-6228-5963
www.munsingwear-jp.com/ginza/

Descente Japan Customer Service Center
Phone: 0120-46-0310

HOUYHNHNM: Hip fashion, culture and lifestyle web magazine

HOUYHNHNM