Jacket: MA-1 BLOOD CHIT TRANSPORT TIGHT ¥19,800+TAX, Freez: EFILEVOL, Pants: EFILEVOL, Shoes: Lomer, Cap: THE NERDYS, Eyewear: ayame x THE NERDYS
Kazuhiro TajimaMr. (29 years old)
Impressed by the eccentric collection staging presented by "Efirebol" in the 2011 spring/summer season, he joined the company at the age of 21. He then became involved in manager and buying when the flagship store was relaunched as a select store, and became the brand's designer in 2017. He is also a gamer who spends his off-days and after work nights playing Dragon Quest on PS4.
What is the point of today's outfit?
A fleece setup with a high-impact yellow jacket adds crispness.
What is your image of Alpha Industries?
The good old USA. It is an image of consistently producing universal products.
What do you want to challenge yourself this fall?
We would like to organize a compact camping festival in a tea field in Shizuoka.
What are your top 3 favorite songs these days?
PUMA BLUE: "Moon Undar Water
Sunken: "Swoon
Don Cherry: "Rappin' Recipe
How do you spend your days off?
Drinking and walking in a town I had never been to. I liked Yotsugi and Minowa area.
Jacket: MA-1 COALITION FORCES TIGHT ¥25,800+TAX, Sweat: COOTIE, Pants: COOTIE, Shoes: COOTIE, Cap: COOTIE, Eyewear: COOTIE, Necklace: ANTIDOTE BUYERS CLUB
Hiroaki MiyoshiMs. (25 years old)
He is the press and store manager of the flagship store of "Cootie," a domestic brand that offers products based on good old-fashioned American casual wear with modern elements. He has a strong interest in collecting vinyl records and digs deep into genres such as R&B and funk. Recently, his favorite music is Tatsuro Yamashita.
What is the point of today's outfit?
In order to make the volume and color of the jacket stand out, other items were unified in black.
What is your image of Alpha Industries?
This is the image of "The Military".
What is your usual go-to store?
TASUICHI SHIBUYA. I often go there because I get along well with the staff.
How do you spend your holidays?
It is a tour of vintage clothing stores. I&I" in Jinnan, Shibuya, and "HANGOUT" in Harajuku are recommended.
What movies have you seen recently and what did you think of them?
Blood in Blood Out". It draws you in with its deep content and is very informative from a fashion standpoint.
Jacket: Woman MA-1 ¥17,800+TAX（ONLINE STORE), T-Shirts: One and only works, Skirt: MARNI, Shoes: Ralph Lauren, Bag: THE NORTH FACE PURPLE LABEL
Shinta MizukiMs. (25 years old)
Mr. Shinta works as a barista at LATTEST, an espresso bar that values the connections and encounters between people through a cup of coffee. He is currently training as a roaster as well. He is also active in many other fields, including modeling, which he does in parallel with his current job, and launching a brand called "One and only works" this spring.
What is the point of today's outfit?
Since the jacket is menswear-like, I incorporated feminine elements with the skirt and accessories.
What is your image of Alpha Industries?
The image of tough and sturdy military wear is unique to military wear. There is a sense of security that allows you to wear it hard and fast.
What do you keep in mind when dressing?
Size balance. Also, I don't want to be stuck in a mold that looks like XXX, so I like to mix things up.
What do you want to challenge yourself this fall?
A campfire with a nice view. I would love to have a good cup of coffee with it.
What are your top 3 favorite songs these days?
iri: "Slowly Drive
TOKYO CRITTERS: "MKMK
Taichi Mukai: "Crazy
Jacket: MA-1 NATUS ¥18,500+TAX, Tops: TAKAHIRO MIYASHITA The Soloist, Pants: BEAMS LIGHTS, Shoes: F.LLI GIACOMETTI, Belt: PIERRE LOUIS MASCIA
BEAMS LIGHTS Shibuya Staff
Ryo SaitoMr. (29 years old)
Influenced by the quality of the staff and selected items at "International Gallery BEAMS," which he entered with trepidation as a university student, he decided to join the company and became a full-time employee instead of a part-time worker. On his days off, he is devoted to soccer, which he has been playing since childhood. She has always been a big fan of Raul Gonzalez, a famous player on the Spanish national team, and even named her dog after him. Now he is most looking forward to seeing his only son grow up.
What is the point of today's outfit?
To balance the military atmosphere, we paired it with clean slacks and leather shoes.
What is your image of Alpha Industries?
Quality and solidity. A reliable brand with a solid history.
What is your usual go-to store?
Jantique" is a vintage clothing shop in Nakameguro. Also, I often go to the Japanese restaurant "Hoshihi" in Jiyugaoka these days because their ramen is delicious.
How do you spend your holidays?
Spending time with my children. I go to the park or take the train and go out on a whim.
What movies have you seen recently and what did you think of them?
Oasis: Supersonic" is a documentary that offers a rare glimpse of OASIS. It is the best.
Jacket: MA-1 NATUS QUILTED ¥19,800+TAX, Tops: Used, Pants: Used, Shoes: Dr.Martens
Stylist at "bloc" beauty salon
Yuji YamaguchiMr. (28 years old)
A popular stylist at the hair salon "Block," which offers unique styles in the highly sensitive Jinnan area of Shibuya. Her appeal lies in her flexibility in proposing life-size hairstyles that mix French classic and mode styles, taking into account the atmosphere and ideals of the people who visit the salon. He also has a deep knowledge of culture, such as music and food and drink.
What is the point of today's outfit?
Coordinates with military and work-oriented styles. The loose silhouette is the key point.
What is your image of Alpha Industries?
A leading military brand. The image of the brand is that of a strong focus on design without blurring.
What do you keep in mind when dressing?
I don't use a lot of color, so I am careful about choosing the right size. I like clothes with attention to detail.
What do you want to challenge yourself this fall?
I would like to research ethnic cuisines. I would like to make Thai food and curry from spices.
What are your top 3 favorite songs these days?
BRAHNY: "bloom".
blanc: "summer
KAIIT: "OG Luv Kush p.2
Jacket: Woman MA-1 BLOOD CHIT TRANSPORT TIGHT, ¥19,800+TAX, One piece: Used, Shoes: CONVERSE
Yuu KinoyamaMr. (24 years old)
She is a talented model and actress who has appeared in numerous women's fashion magazines, as well as in commercials, artist music videos, and many other video productions. Her Instagram account, where she posts photos taken with a film camera, which she says she has recently become addicted to, and her daily coordination, is popular with over 10,000 followers, attracting a wide range of fans.
What is the point of today's outfit?
A belt is attached to the top of the large dress to add an accent. Sneakers were added for a casual look.
What is your image of Alpha Industries?
For a long time, my father wore an "Alpha Industries" MA-1, and I thought it was cool. I borrow it when I go back home (laughs).
What is your usual go-to store?
Marumi Shoten is a vintage clothing store in Nishiwaseda. The owner is very particular about his vintage clothing.
How do you spend your holidays?
It is to drink alcohol in the park from noon (laughs).
What movies have you seen recently and what did you think of them?
The Prosecution Guilty. I watched it for study as I usually act in plays as well. I was overwhelmed by the passion of the performers.
Jacket: MA-1 TIGHT ¥17,800+TAX（ONLINE STORE), Tops: TURNSTILE, Pants: Dickies, Shoes: Vans, Cap: GOOFY CREATION
Editor and designer of HIDDEN CHAMPION / Director of HERMIT CLOTHING
Yuta SasakiMs. (25 years old)
He edits and designs the free magazine "HIDDEN CHAMPION," which captures a wide variety of culture from a unique perspective, and directs the skate brand "Hermit Clothing. He also plays bass in the mixed hardcore band GASMARIA, which is currently recording a new album.
What is the point of today's outfit?
I'm dressed in my usual skate-friendly outfit: MA-1, work pants, and skate shoes. I wear sunglasses to hide the fact that I injured myself in a mosh pit at a hardcore band concert (laughs).
What is your image of Alpha Industries?
The image of "authenticity" with minimal details and maximum functionality. The brand has its roots in the fact that it has been used by the U.S. military for a long time, and it is a brand that set the standard for military wear, so I am very impressed. I also love the rescue color used for the lining.
What do you keep in mind when dressing?
It's about color and size. My feeling is that I want to be a kid forever, so I can't leave out pop colors.
What do you want to challenge yourself this fall?
I am in a band called GASMARIA and we are planning a live concert with hardcore and punk bands at "HARLEM" in Shibuya on Sunday, November 4. It is a day event, so please come!
How do you spend your holidays?
I have been so busy lately that I haven't been able to rest well, but I do a lot of live shows, recording, skateboarding, and BMXing. I also hope to spend a little more time with my family.
Jacket: MA-1 NATUS LONG ¥19,800+TAX, Shirt: Snow Peak, Pants: Snow Peak, Shoes: Vans, Cap: Snow Peak, Watch: BEAMS BOY x G-SHOCK
Snow Peak Marunouchi Staff
Keisei MoriyamaMr. (24 years old)
After joining Snow Peak in 2017, she is currently working hard as a staff member at the Marunouchi store. With her charming smile and cheerful personality, she conveys the spirit of the brand to customers on a daily basis. On her days off, she enjoys camping with her seniors and friends. She recommends Nagatoro Campground in Saitama Prefecture and Campagna Tsumagoi Campground in Gunma Prefecture.
What is the point of today's outfit?
I styled it in a street-like manner with a cap and sneakers. I was also conscious of the color balance.
What is your image of Alpha Industries?
A minimalist, tough military brand; the MA-1 is a particularly impressive item.
What are your top 3 favorite songs these days?
NATURAL WEAPON: "Queen
ARARE: "ADVISE".
Sakanaction: "New Treasure Island
What is your usual go-to store?
SHAKE SHACK, a hamburger stand, and NICK STOCK, a cafe where you can enjoy juicy meats.
What movies have you seen recently and what did you think of them?
I watched "Deadpool 2". The flashy action scenes are exhilarating and great, as only foreign movies can be!
Jacket: MA-1 TIGHT ¥17,800+TAX（ONLINE STORE(Shirt: NITEKLUB, Pants: NITEKLUB, Shoes: Used)
Daiki MoriMr. (27 years old)
He is the owner of Bubble's Chill Coffee, a coffee stand in Ikejiri-Ohashi, Tokyo, a hotly contested coffee shop district, and is also involved in graphic and interior design, and is one of the key figures supporting the next generation of the Tokyo culture scene. He is one of the key figures supporting the next generation of Tokyo's culture scene. He usually prefers classic fashion, and his tattoos on his body are of course American traditional.
What is the point of today's outfit?
Other items were kept simple so that the patterned jacket would look good. We were conscious of a classic style.
What is your image of Alpha Industries?
I think the brand has a long history and is particular about its craftsmanship. I like the versatility of the brand, which blends in with today's fashion.
What do you want to challenge yourself this fall?
I would like to do more work in store interiors. In particular, I would like to work on restaurants and clothing stores.
What is your usual go-to store?
Ikejiri's takoyaki restaurant Ikenobo is one that I go to quite often. There are a variety of takoyaki available, from basic to creative.
What movies have you seen recently and what did you think of them?
I recently watched "Lord of Dogtown", a best of movie from my teenage years. It reminded me of the pure feelings and dreams I had envisioned back then (laughs).
Jacket：Woman NATUS QUILTED ¥19,800+TAX, One piece：AMERICANA, Pants：FREAK'S STORE, Shoes：Dr.Martens, Ring：FREAK' S STORE
Mio KuriharaMr. (26 years old)
A talented press person who concurrently manages the men's and women's sections of "Freaks Store," a select store that proposes American lifestyles from various angles. Recently, he is contemplating the challenge of a new project that reflects his own style within the company. His body has become stiff from his busy desk work, and he is wondering whether he should resume classical ballet, which he has practiced for the past 10 years.
What is the point of today's outfit?
This season's trendy waffle material is used for the top and bottom. The overall tone is light, so the leather shoes on the feet bring it all together.
What is your image of Alpha Industries?
The image is that of a military style that is not influenced by trends and is fervently supported by core fans.
What do you keep in mind when dressing?
The balance of colors and showing the neck, wrists, and ankles. By doing so, we can create a feminine sense of discretion.
What do you want to challenge yourself this fall?
I want to master cooking. Right now, I'm doing my best just to upload one plate of rice on Instagram "# Mio Rice" (laughs).
How do you spend your holidays?
Morning bath, flower shop, grocery store, favorite bakery, cook a late brunch and eat it while watching a movie.
ALPHA INDUSTRIES
Phone: 03-5604-8900
alpha-usa.jp/
