Visitors wearing Diesel's new outerwear.

Stranger Than Paradise.

Visitors wearing Diesel's new outerwear.

In London, where conflicting cultures such as rock, gothic, and post-punk are mixed together, Diesel's fall/winter 2018 lineup features items that express such counterculture with a free spirit. The theme is "STRANGER & STRONGER. The theme is "STRANGER & STRONGER," and the young people wearing the new outerwear with a hint of counterculture are depicted in Shinjuku, a city of chaos.

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Diesel] "W-SLOTKIN" jacket, ¥55,000+TAX(Japanese onlyONLINE STORE(All other items are his personal belongings.

Yuta Kamimura@kkkamimuraa)/ CONTENASTORE

Based in Tokyo and Osaka, Kamimura runs his own select store, "CONTENASTORE," and regularly goes overseas to buy (he especially likes rare designer clothes). His tastes are quite flamboyant and eclectic," he says, "but on this particular day he was wearing a military-inspired B-10 jacket with black as its base color. Recently, he finds time between jobs to go to the gym, where he is strengthening both his body and mind. His dream is to have bases (stores) in France and the U.S. in the future.

Diesel] "L-HARRYZ" jacket, ¥82,000+TAX(Japanese onlyONLINE STORE(All other items are his personal belongings.

Kei Hashimto (@_hsmtYouth Quake

Kay is a member of "Youth Quake," a creative group formed mainly by young people in their teens and early twenties, the so-called "youth generation. He is closely associated with kiLLa and THE OTOGIBANASHI'S, a hip-hop group that leads Tokyo's young culture, and is attracting attention as a rising star crew member of the next generation. While working at a store in Daikanyama, he also organizes hip-hop events hosted by "Youth Quake," and is energetically active both on and off the job. He says, "I always wear clothes by intuition without thinking too much," but his sense of taste is evident in everything from the sizing to the selection of accessories. He says he is looking forward to driving his new car, which he just bought.

Diesel] "J-YONG" jacket, ¥58,000+tax(Japanese onlyONLINE STORE(All other items are his personal belongings.

Riki Hanai (@riki_hanai(mm) / Model

Upon graduation from high school, he moved from his hometown of Shizuoka to Tokyo. He is currently struggling on his own as a model and actor. He says, "Right now, I'm not famous at all, but I will become so famous that I can neither run away nor hide! I was impressed by Hanai's straight eyes as he said these words. Despite his appearance, he actually has a surprising side to him as a hip-hop enthusiast. Recently, he has been hooked on Big L, the legendary rapper who was killed by a bullet at the young age of 24, and who is indispensable to the New York hip-hop scene in the 1990s. He is also an expert on gourmet food, and his number one choice for Japanese food is Tonta, a tonkatsu (pork cutlet) restaurant in Takadanobaba, Tokyo. By the way, the restaurant's score on the food log is over 4 points.

Diesel]Jacket "W-ROGIN" ¥65,000+TAX(Japanese onlyONLINE STORE(All other items are his personal belongings.

Takahiro Hara / Student

Born in Chigasaki, Kanagawa Prefecture. On weekdays, Hara spends his time studying fashion at Bunka Fashion College's Knit Design Department, and on his days off, he spends his time in Chigasaki surfing or skateboarding. Traveling alone to London in April and New York in August of this year, he felt he grew as a person and opened his eyes to drawing (art). In the future, it would be great if I could make a living as an artist abroad! I would love to be able to make a living as an artist abroad in the future! Fashion, surfing, skating, and art: we caught a glimpse of his inner potential in his multi-sensory life. Will Boone is an artist that has been on my mind recently.

Diesel jacket "W-BULLIONZ" ¥85,000+TAX(Japanese onlyONLINE STORE(All other items are his personal belongings.

Taro Imai (@taroimai) / JKPT STORE STAFF, Model, DJ

Born in Kyoto, he moved to Tokyo upon graduation from high school. Since 1994, Imai has been working as a staff member of "JACKPOT," an appointment-only select store selling domestic and international brands, located right in front of the entrance to Kabukicho, along Yasukuni Street in Shinjuku. Recently, he has been active as a model and DJ, and has been seen in many domestic brand look visuals and parties. He is a multi-tasker, and his aloof style goes well with jackets. However, he seems to be addicted to saving 500 yen coins these days. This gap is also very interesting.

Diesel Japan

Phone: 0120-55-1978
www.diesel.co.jp

DIESEL WINTER 2018 STORE CAMPAIGN "HAɄTE COUTURE"
Dates: Saturday, October 20, 2018
During the period, those who make a purchase of ¥32,400 or more including tax at participating stores will receive an original mug that can be customized with the hates you have received so far!

Click here to visit the campaign website!
DIESEL CAMPAIGN SITE

TAG
#diesel
#STRANGER & STRONGER
# Diesel
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