A moment of bliss. The finest underwear.

Feel Free with AIRZ

Blissful moments. The finest underwear.

Life is just another day" is a quote from the famous author Dale Carnegie. It is not something that makes each precious day better than the last, but rather a piece of underwear that we usually choose without thinking about it. The new "AIRZ" from the trusted "BODY WILD" brand surprises you with its "lightness and good texture" the moment you pick it up, and you are even impressed with its fit when you actually try it on. Of course, the brand's long-cultivated passion for technological innovation and the development of new materials is packed into the AIRZ. Here, we would like to introduce the undiscovered charm of "AIRZ" in three situations.

  • Photo_Shinpo Kimura
  • Illustrate_Yuya Hashizume
  • Text_Jumpei Ichikawa
  • Edit_Hiroshi Yamamoto
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SITUATION.01 Feel smooth and refreshed even on a crowded train every morning.

AIRZ BWY900A ¥1,500+TAX

Crowded trains that we are squeezed into and board every day. In a car with a boarding rate of 1201 TP10T, everyone tends to get irritated and the air tends to be heavy. If the start of an important day starts off in such a state, the work that awaits you afterwards will be hindered.

Even in such harsh conditions, wearing the "AIRZ," which eliminates the elastic waistband that constricts the waist and is made of a single piece, will make you feel surprisingly light in body and mind. Even in a hot car, you will feel almost no sensation of wearing it, so you will surely be able to spend a pleasantly refreshing time. While everyone else around you is feeling sweltering and awkward, you are guaranteed to be the only one having a refreshing morning.

SITUATION.02 Blissful relaxation time is even more comfortable

AIRZ BWY900A ¥1,500+TAX

It's finally time to relax on the weekend. Surrounded by your favorite music and books, relaxing with a cup of coffee is the ultimate luxury. Such a blissful time will be even more comfortable with "AIRZ.

Thanks to GUNZE's special "Cut-Off®" technology, the hems and waist are flat without any cut-offs, so there is no sense of pressure at all. This is a truly stress-free fit. It is as if you forget you are wearing underwear.

SITUATION.03 Keeps in place with ease even during sports.

AIRZ BWY900A ¥1,500+TAX

Running, going to the gym, and other forms of exercise are essential to our daily lives. Of course, the clothes and gear we wear are also carefully selected and elite. But no matter how particular you are about the clothes themselves, it is meaningless if the underwear that directly touches your skin is ordinary.

Thanks to the Argo-Wave Cut, a special design that creates a holding power throughout the fabric, AIRZ pants do not slip down during hard running, for example, and there are no elastic waistbands, so there is virtually no tightness.

Moreover, the stretchy rayon material fits like a skin-absorbent material during strenuous exercise, allowing you to perform at your best.

Three reasons why AIRZ will be our new standard.

(Left) AIRZ BWY900A (regular type) ¥1,500+TAX, (Middle) AIRZ BWY902A (short type) ¥1,500+TAX, AIRZ BWY910A (long type) ¥1,800+TAX

Reason.01 Out-of-the-ordinary elastic waistless.
 
The elastic waistband, which was a natural part of conventional men's underwear, has been boldly eliminated. By reducing the sense of pressure around the waist at once, the feeling of freedom and comfort is so great that you will be impressed every time you wear the garment.

Reason.02 Cutting is new.
 
The waist and hems are cut off using GUNZE's patented Cutoff® technology. This makes them surprisingly lightweight and so comfortable that you may forget that you are wearing them.

Reason #03: No tightening & no shifting.
 
A special design called Argo-Wave Cut improves the fit throughout, even without elastic waistband. So it doesn't constrict, but it doesn't slip off either. This fit is seriously addictive.

Gunze Limited

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