New trends in jacket styles. t-jackets and four style samples.
The casualization of jacket styles is remarkable. Unconventional, rough, and free style will become the new basic jacket style in the future. The Italian brand "T-JACKET," with its theme of "a jacket that can be casually worn like a T-shirt," is a perfect example of this trend. For this issue, we interviewed four key persons who know "T-JACKET" inside and out from four representative stores that carry the brand. We will take a closer look at the appeal of T-JACKET, as well as how they wear it.
. After working at a men's clothing store, he joined BEAMS. Initially working as a sales representative in the casual section, he moved to the dress section when the flagship store in the Kansai region opened. He learned the basics of suit styles for a while at the store, and was appointed to the press in 2014. . He has been doing PR work mainly for "BEAMS F" and "International Gallery BEAMS". Among BEAMS' staff of many different personalities, he plays the role of balancer within the press as a person with a wide range of knowledge from casual to classic styles.
What kind of brand is "T-Jacket" for you, Mr. Kobayashi, who is an expert in both casual and dress?
KobayashiIn the dress section to which we belong, the mood toward casual wear began to grow a few years ago, and more and more people began to remove ties and wear sneakers with their dress clothes. It was precisely the "T-jacket" that caught our attention. Shirt jackets and casual jersey jackets had existed for some time, but the "T-Jacket" was a rarity in terms of brands based on tailored clothing. For me personally, T-Jacket is one of the brands that I would like to keep in mind, as it fits with my everyday taste and is a leader in terms of the mood of the times.
What are the features of the jacket you selected for this project?
KobayashiBlack jackets are usually shiny and tend to feel heavy, but in the case of this jacket, it is made of stretch wool with a fine weave, so it has a softness unique to the material.
What are the strengths of Mr. Kobayashi, who has experience in both men's clothing stores and select stores?
KobayashiIn my previous job, I mainly worked in customer service. I feel that I was able to learn how to provide the best products and services to customers and to understand what kind of things people are looking for when they visit a store. At my current position at BEAMS, I feel that my knowledge of the background of the clothes and brands, as well as the culture and history of the suit, has broadened my ability to make proposals. I also think that such experience is now being put to good use in my current position as a press representative.
So, would the way she was dressed on this day be exactly the kind of dress that feels like everyday wear to Ms. Kobayashi?
KobayashiYes, that's right. For example, it has become common to mix an Italian classic jacket with an American casual item or an item that evokes an English mood. For example, it is now common to wear an American-style jacket with an Italian classic jacket, or an item with an English feel. However, I kept the classic look by adding a jacket and leather shoes to tighten the look. . The key is to keep a balance between the two without being too casual.
When a customer picks up a "T-Jacket," what would you suggest to him or her?
KobayashiBecause it can be handled roughly, it will be useful during hot weather and other times of the year when there is a lot of taking on and off of clothes. Also, if you have a job that requires you to move around a lot, or if you are going on a trip abroad, it would be convenient to have one of these in your bag. I also think that suits and jackets are items that make me feel good, so I think they are perfect for creating a different atmosphere on a date with a girl. It's not too overdone, but it still looks good. I think the "T-Jacket" is just right for such occasions.
. The material is summer wool with excellent breathability and stretch. This black jacket combines softness with a classic look. The symbolic details around the sleeves and hanger loops on the back, as well as the casual one-piece tailoring, make this a piece that can be worn without hesitation. ¥59,000+TAX
BEAMS F
1F/2F, 3-25-14 Jingumae, Shibuya-ku, Tokyo
03-3470-3946
02 T-JACKET With ESTNATION
ESTNATION Press
Hiroki Satothree
Previously, she worked as a VMD in the women's department of a major apparel brand, and five years ago, she became interested in men's PR and moved to "ESTNATION". She worked at the Roppongi Hills store for several years as a staff member in the dress section, and the year before last, she was appointed to the position of press. Currently, in addition to her daily PR duties, she is also involved in the production of the company's catalog and the management of branding-related content. He has been an avid clothes lover since his school days, and is especially interested in masculine vintage clothing.
What is the position of the T-Jacket brand for Estnation?
Sato.Although it is a so-called tailored brand, it is a jacket brand that fits a wide range of outfits, not limited to dress styles. . I have the impression that there are many items that can be matched like knitwear, cut-and-sewns, and cardigans in the sense that they are just that. Rather than wearing them for special occasions, I would like them to be worn as an extension of everyday wear.
What kind of customers actually tend to pick up your products at Estonation?
Sato.Estnation has customers of all ages and occupations, and many of them usually wear jackets instead of suits to work. T-jackets" are in great demand among these people, as they can be worn on or off the job. Also, the price is relatively reasonable for the quality of the product, so it is popular as a second jacket for those who are considering buying several jackets, or as a first jacket for the younger generation.
What is the key to dressing for this day?
Sato.I usually don't wear jackets with a very tight fit, so I basically wear them with casual items such as denim, sneakers, and a T-shirt as innerwear. Today, I wore the same old denim that I usually wear. I think the best way to bring out the charm of the "T-Jacket" is to wear it casually, without being overbearing.
You are wearing a checkered jacket. Is there anything you are careful about when matching a patterned jacket?
Sato.. Except for the jacket, we should not incorporate items with strong colors or patterns. Also, the checkered jacket has enough presence to be the star of the show, so I keep the rest of the outfit as simple as possible to maintain total balance. Also, I personally like the color blue, so I often choose blue or navy for my plaid jackets, as I did today. They also go well with denim pants.
How about the materials and details?
Sato.The material is made of a material that can be worn casually, and the form is also conscious of a natural finish, and the sewing is seamless, so I admire the construction with a thorough awareness of casual wear. Furthermore, the jacket has no cuffs and is unvented, so it can be woven like a shirt. When it is hot, you can roll up the sleeves and wear it, or you can take it off and carry it under your arm like a clutch bag.
This tartan plaid dress has a refreshing navy base that is just right for the coming season. The material used is a breathable jersey fabric, and the casual, unconstructed construction provides a stress-free wearing experience. Wear it casually like a cut-and-sew or cardigan. ¥64,000+TAX
Isetan Shinjuku Men's Building Men's Tailored Clothing Buyer
Tomohiro Inabathree
He joined Isetan Mitsukoshi nine years ago as a new graduate, and after working as a sales staff and assistant buyer, he was appointed as a men's tailored clothing buyer at Isetan Shinjuku Men's Building at the young age of 30 last year. In addition to his buying duties in this section, he is also involved in planning exclusive lines and trunk shows with the brands he handles. Currently, while traveling throughout Japan, he also visits "Pitti Uomo" held twice a year in Florence, Italy, to follow the trends and developments in the suit scene. He is constantly researching the dandyism that resides in Italian classics.
When did Isetan Shinjuku Men's Building start carrying T-Jacket?
rice bladesThe brand was founded in 2014. At the first preview of the brand, there was a corner displaying shirt jackets in a cylindrical box, and at the time, we saw a lot of market value in the potential of shirt jackets, so we thought, "Let's do it too! Let's do it at our place, too! We decided to do it. In addition, as a brand specializing in shirt jackets, it was catchy in a good way, and was the perfect way to introduce a trend.
. Since then, it has become a regular item in the "Isetan Shinjuku Men's Building". How has the response been?
rice bladesAfter all, support for shirt jackets increases during the spring and summer seasons, so there has been demand for them since the first season, but it was probably around last year that they became noticeably more popular. But I think it was around last year that the popularity of shirt jackets began to grow noticeably. I believe this is because the easy-going mindset that is currently sweeping the suit industry has finally caught up with the world view expressed by "T-Jacket. Also, since they are reasonably priced compared to other brands sold at Isetan Shinjuku Men's Department Store, they are popular as a second jacket.
Mr. Inaba, are there any points that you yourself are conscious of when enjoying casual jacket styles?
rice bladesMy own taste also plays a role, but I would say that while keeping the luster and classic atmosphere, one should be free to choose the size and items to match. . For example, I wear a neckerchief or a slightly larger jacket. . I am conscious of making the clothes look casual by breaking them down as much as possible while still following the rules. It would be great if the jacket could add a mature sexiness and mood to the outfit.
Do you have any tips on how to wear the set-up casually?
rice blades. Even in this day and age when suit styles are becoming more casual, I believe that the importance of the set-up style is indispensable. The stainless-steel jacket set-up that I am wearing today is one of our top picks at Isetan Shinjuku Men's Department Store this season. You can add a lot of width to your look by simply opening and closing the front buttons, and even though it is a set-up, you can wear it like a shirt, and of course it gives a completely different impression compared to a regular tailored jacket. I think you can enjoy the seasonal mood.
Also, are there any particular points you focused on in your outfit this time?
rice bladesThe neckerchief accelerates the Italian Classico atmosphere while the inner wear is a classy knit polo, expressing a higher grade of maturity . Because this is a rough set-up, the other items are clean and elegant, which is a key point. . Personally, I feel like tucking in my innerwear and wearing it with the front fully open.
Shirt jackets are a new trend in the spring and summer season, and this jacket has a stainless steel collar design. This jacket has a stainless steel collar design, which gives it a nuance not found in tailored jackets. The pants of the set-up have a wide silhouette and a drawcord waist for a relaxed finish. Jacket ¥59,000+TAX , Pants ¥31,000+TAX
Isetan Shinjuku Men's Building
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
03-3352-1111 Main Office
04 T-JACKET With guji
guji TOKYO Staff
Taku Onothree
After graduating from college, he joined a men's clothing store. Then, three years ago, he decided to move to a select store and joined the staff of "guji tokyo," his current workplace. While he knows the basics of the tied-up style, his motto is to enjoy an age-appropriate jacket style on a regular basis. With his blessed height and fresh visual appeal, he often takes on the role of a model wearing items advertised in the store. . His hobbies are basketball and watching movies, both of which he was devoted to during his school days.
Having seen a number of tailored jackets, what does the "T-Jacket" mean to you?
Japanese spirea (Spiraea Japonica)As suits are becoming more casual, I think this is one of the brands that embody that mood. T-Jacket has a quality that is as good as that of tailored brands, and it also has the temperament that is typical of Italian brands. The good thing about "T-Jacket" is that you can fully enjoy the original charm of classicism while still being casual.
What is the point of today's outfit?
Japanese spirea (Spiraea Japonica)The key points are the choice of colors that do not give the impression of heaviness and the use of this season's knit and sewn innerwear. Glen check jackets inevitably look stiff, but by using fresh blue or classy white as an accent color, a holiday atmosphere can be created. The most important thing when wearing a "T-Jacket" is to wear it without being overbearing.
Is there anything you usually keep in mind when wearing jackets?
Japanese spirea (Spiraea Japonica)In addition to the basics of gentlemanly manners, in my case, I am taller than others, so I am especially conscious of size and silhouette. I think it is also appropriate in this day and age to wear a slightly oversized jacket for a casual look, but as one gets older, I think it is important to dress in a way that is just right for one's size.
What do you offer that is different from other stores and unique to "Guji Tokyo"?
Japanese spirea (Spiraea Japonica)In the case of jackets, we are often asked to follow the theory, but by incorporating the trends of the season, we can create a look that is more "Guji Tokyo" and fresh. If the customer is looking for casual styling, we can also introduce innerwear that can replace shirts in a way that suits the customer's lifestyle.
What exactly do you mean by "Guji Tokyo" to you, Mr. Ono?
Japanese spirea (Spiraea Japonica). It is a sense of elegance and cleanliness. . It is not about dressing up or looking luxurious, but about the sexiness that an adult man should have. For example, in the case of a jacket style, I place importance not only on the clothes, but also on the accessories, hair style, and behavior, etc., to create an atmosphere that would be favorable even to adult men of the same sex.
This double-breasted jacket is made of jersey, a material in which "T-Jacket" excels. It is finished with a classy jacquard weave in the British-style glen check pattern that has been gaining popularity in recent years. It features a sartorial look that makes the most of its natural "bend" and is comfortable to wear. ¥62,000+TAX
guji TOKYO
KC Terrace 1F, 7-5-6 Roppongi, Minato-ku, Tokyo
03-6721-0027
