Jacket: RIB COACH JACKET ¥14,800+TAX, Shirt: GUCCI, Pants: INSTANT FUNK, Shoes: VANS, Eyewear: EPOKHE
Pro Surfer / DID / ALIVE Producer
Masato YukawaMr. (27 years old)
Influenced by his parents, he started surfing at an early age. Today, he is not only a professional surfer, but also a producer for the watch brand "ALIVE," a DJ, and recently started a music unit called "DID," making him a charismatic figure among young people active in a variety of fields.
What is the point of today's outfit?
A simple jacket is accented with a shirt and pants. The sneakers are also floral patterned.
What is your image of Alpha Industries?
A military brand that has been around for a long time, it is the first brand that comes to mind when one thinks of MA-1s and military jackets.
How do you spend your holidays?
My work is like an extension of my hobby, so I don't have much of a boundary between on and off duty. When there are waves, I surf mainly in Shonan, but also in other regions and overseas. When I'm not doing that, I'm designing and creating music.
What do you want most now?
I drive a RANGE ROVER VOGUE model, but it's been three years since I bought it, so now I'm eyeing the new BMW X7!
What are your dreams for the future?
I would like to work on the concept of "luxury surfing". By linking surfing, music, and fashion into a single form of entertainment, I hope to make my presence known to a wider audience.
One piece：W＇WAFFLE CREW NECK O/P ¥4,900+TAX , Jacket：Used Shoes：Dr.Martens Necklace：BEAMS BOY
Michel.Mr. (24 years old)
After gaining immense popularity as the signature staff member of "BEAMS WOMEN SHIBUYA", he became independent last year. Currently, she is buying vintage wear at "Blanche Market," which she established herself, and is actively involved in web stores and pop-up events.
What is the point of today's outfit?
I layered a red rider I bought when I went to Paris in February with a dress to create a cool atmosphere.
What do you want to challenge yourself this spring?
I would like to dress in a mature, ladylike way, like wearing a beautiful dress with a pair of sneakers.
How do you spend your holidays?
I walk Roey (my dog) early in the morning or go for a drive. Recently, I often go to a cafe called "c:hord" in Hayama.
What do you want most now?
I would like a larger bag that can easily fit a PC.
Any recent personal news?
The event will be held at the select store "VISITFOR" in Osaka from April 6 (Sat.)!
BONDING M-65 MOD PATCH ¥18,500+TAX, Shirt: WACKO MARIA, Pants: WACKO MARIA, Shoes: CONVERSE, Hat: WACKO MARIA
WACKO MARIA Staff/ALI Vocal
LEOMr. (32 years old)
While working as a staff member at "PARADISE TOKYO," the flagship store of "WAKOMARIA," he is also the front man of the multinational funk band, ALI. He has many fans for his fashion style, which is both classic and rude, with a sense of storytelling, as if he were a character in a movie.
What do you want to challenge yourself this spring?
The goal is to complete a single to be released in the fall.
What songs would you like to hear in the spring?
How do you spend your holidays?
I listen to records and stroll to every corner of the record stores around Shimokitazawa, Shinjuku and Shibuya. I also watch a lot of movies. Recently, I enjoyed "The Third Man" and "Northern Soul.
Any recent personal news?
What are your dreams for the future?
I want to go around the world with music.
Jacket: W＇BONDING DS L-2B ¥13,800+TAX, Sweat: SALT AND PEPPER, Pants: ZARA, Shoes: VANS
Mayuka KatanoMs. (25 years old)
An up-and-coming photographer whose life-size photographs of events around him are attracting a lot of attention. In February of this year, he held a solo exhibition at "Salt and Pepper," a gallery where he is a member of the staff.
What is the point of today's outfit?
I tried to match the white outerwear with sneakers in the same tone to create a moderately classy look.
What do you want to challenge yourself this spring?
I want to graduate from being a paper driver and go away by car. If it is the season now, I would like to go cherry blossom viewing!
What songs would you like to hear in the spring?
Air: "Cherry Blossom Girl
What do you want most right now?
What are your dreams for the future?
I would like to exhibit in New York someday. I started doing photography because of the local photographers and zine culture.
T-Shirt: BLOOD CHIT S/S T ¥2,300+TAX, Vest: RALPH LAUREN, Pants: Carhartt, Shoes: Nike
KIKUMARUMr. (28 years old)
KANDYTOWN is a rapper belonging to the hip-hop crew of the moment, KANDYTOWN. He has long been known in the hip-hop scene as one of the most talented members of the crew, and in recent years has consistently released albums and EPs to high acclaim.
What is your image of Alpha Industries?
I had a strong image of military wear, but I was surprised to see that they offer casual T-shirts.
What songs would you like to hear in the spring?
The Stylistics: "First Impressions
What do you want most right now?
Any recent personal news?
I am releasing a new EP "Chain Reaction 2" and will have an event at "asia" in Shibuya on April 6 (Sat), so I hope everyone will come.
What are your dreams for the future?
I want to be a bridge between Japan and New York.
T-Shirt: W＇ALPHA LOGO PRINT-T ¥2,900+TAX, Jacket: ZARA, Pants: VIVIENNE TAM, Shoes: Unif, Necklace: D&G
She works as an illustrator under the name of Lotta and attracts the youth generation with her fashionable appearance and lifestyle. In the future, she would like to make clothes and be more versatile as an expressive artist.
What is your image of Alpha Industries?
The image is casual and functional.
What do you want to challenge yourself this spring?
I would like to hold an exhibition of my illustrations in the Kansai area.
What songs would you like to hear in the spring?
How do you spend your holidays?
I dance around at clubs that play my favorite music, and I sleep a lot and relax on my days off.
Any recent personal news?
Since April, we have been exhibiting our works at an event held on the second Saturday of every other month at KOARA, Shibuya.
T-Shirt: S/S PRINT T/S BOX-HFA CAMO ¥2,300+TAX, Jacket: SSZ, Shoes: Clarks x BEAMS, Eyewear: Thom Browne
Shohei AzumaMr. (27 years old)
Ms. Azuma was a popular store staff at "BEAMS HARAJUKU" with her unique styling and cheerful character, and from 2019, she is studying under stylist Masaaki Ida and learning his know-how as an assistant on a daily basis.
What is the point of today's outfit?
Since I am in the mood for a set-up this year, I was conscious of styling it with a perfect balance that is not too tight.
What is your image of Alpha Industries?
A long-established military brand with a sense of security.
What do you want most right now?
Vintage glasses. I often check out places like Solakzade in Harajuku.
Any recent personal news?
I've always had a baby face, but that I'm finally getting older.
What are your dreams for the future?
I would like to be able to be in charge of styling for the catalog of "BEAMS," which I worked for in my previous job.
T-Shirt: L/S PRINT-T SLEEVE PT ¥3000+TAX, Pants: Levi's, Shoes: adidas, Eyewear: Lesque
Kazuya NakajimaMr. (28 years old)
As a popular stylist at the RUNO hair salon in Omotesando, he offers seasonal hairstyles that suit each individual. In addition to his salon work, he is also in charge of hair and makeup for fashion magazines, catalogs, and the hip-hop group MGF.
What is the point of today's outfit?
I tried to keep it classy with a navy top and brown pants, and gave it a spring-like look with glasses.
What is your image of Alpha Industries?
Standard military wear. The image is of a large selection of items that are easy to use around town.
What do you want to challenge yourself this spring?
I have recently started going to the gym and would like to slim down my body.
What songs would you like to hear in the spring?
How do you spend your holidays?
I often go to the gym or shopping.
Alpha Industries, Inc.
Phone: 0120-008-503
alpha-usa.com
